BizReport: Display Ads Responsible for 44% of Q1 Transactions

As written by Kristine Knight in Study: Display ads responsible for 44% of Q1 transactions

Display is coming up strong in the first half of 2011, despite trends that show more thought and creativity placed in newer formats like video. According to new data from C3 Metrics, display ads accounted for 44% of advertisers’ attributed tranactions in Q1 2011. Basically, that means that display ads pushed about half of consumers into the purchase funnel.

According to data from the Interactive Advertising Bureau (IAB), online advertising reached a quarterly spending high of $7.3 billion in Q1 2011, that is a 23% increase Year over Year. Making the Q1 spend even more attractive is that fact that 2010 was a record-breaking year for online ad spending itself.
“As more Americans spend more time online for information and entertainment purposes, digital advertising and marketing has emerged as one of the most effective tools businesses have to attract and retain customers,” said Randall Rothenburg, President and CEO of IAB.

Read the entire article at BizReport