C3 Metrics Recognized by Best in Biz Awards as Best New Company of the Year
C3 Metrics has been named the silver award winner in Best New Company of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts from the Financial Times to PC Magazine.
C3 Metrics entered the online advertising industry with a simple solution to online advertising’s “last-click” problem. Instead of crediting 100 percent of success to the very last clicked ad, as all legacy ad tracking systems do, C3 Metrics’ attribution modeling platform uses analytics to determine the value that each marketing and advertising tactic plays in contributing to a sale or conversion — giving credit to a team of ads. By using this approach, brands can increase the effectiveness of their ad dollars by 36-54 percent through reallocating their budgets and shifting dollars to high impact, previously ignored ads that create demand versus harvest demand.
“2011 has been an exceptional year for C3 Metrics, and we’re honored to be recognized as one of the best new companies by an impressive judging panel of reporters and analysts,” said Mark Hughes, CEO of C3 Metrics. “We see the award as a testament to the value we are bringing to the industry at a time when CFOs and business leaders are demanding smarter ad strategies and more actionable data.”
Winners of Best in Biz Awards 2011 were determined by scores from a panel of high-caliber judges from top-tier business and technology publications, as well as analyst firms, including: Accounting Today, AllBusiness.com, ECT News Network, eWeek Channel Insider, Financial Times, Fox News, Hartford Business Journal, Insight Media, Kelsey Group, King Features Syndicate, Lab Reviews, Network World, PC Magazine, Portfolio, Puget Sound Business Journal, Tech.Blorge, Tech-Gaming, Techtalk and Wired. The 20 judges on this year’s panel boast more than 470 years of combined experience and have written for a combined total of more than 180 consumer, business, financial, trade and technology publications nationwide.
