Our CEO Mark literally put his company on the map when he convinced the town of Halfway, Oregon, to rename itself to Half.com, Oregon — which Time magazine called “one of the greatest publicity coups” in history.
The story become the subject of Penguin’s best-seller Buzzmarketing, Get People To Talk About Your Stuff.
With endorsements from Steve Forbes, The London School of Economics and the former CMO of Pepsi, its no wonder that Fast Company named it one of the Top 10 Business Books and was translated into 15 different languages.
Mark went on acquire 8.5 million customers in the 2 years after eBay acquired half.com and that’s when he met Jeff.
Their marketing adventures with folks at Kimberly Clark and creating the Hottest Mom in America (probably the topic for another book) became the genesis of the C3 Metrics platform.