OMMA RTB: May 16th, 2012
Buying at the Speed of Light – The market for real-time buying is moving as fast as, well, a targeted ad in an RTB system. This one-day conference will take place as an official event of Internet Week in New York. Join C3 Co-Founder and COO Jeff Greenfield for this panel discussion: What’s The Attribution, Kenneth? Data, data everywhere, but how do you attribute it in real-time? It is tough enough ascribing credit and blame across the major platforms and campaign elements. But when banners and data are flying at the speed of light, how does the planner make sense of real-time data flows in a lag-time universe of other media? And what kinds of data are the RTB executions giving off that can help inform not just optimization but future strategies across media? Two of the hottest topics in digital media, RTB and attribution, come together.
Viewable Impressions – The New Standard: June 5th, 2012 1:00 PM EST
If you do any level of Display Adverting, you may be wondering: 1)Should I pay for ads that aren’t seen?, 2)How do I know what ads are being seen?, 3)What’s a ‘viewable impression’?, 4)What’s the level of implementation? New technology is now able to tell the difference between ads which have been seen (‘viewable impressions”) and ads which are not seen. ’Viewable Impressions’ will change more than 50% of all of your metrics, which is why the IAB, ANA and 4A’s have recommended moving to such a standard. Knowing how to lower your advertising cost by not paying for ads which are never seen will result in instant ROI for your company and puts you ahead of the rest of your coworkers. This free 30-minute webinar will explore how this new viewable impression technology works, how it is deployed in minutes and how this data can be sent directly to DSPs/DMPs to lower bidding costs and improve ROI. Free Registration Here
Previous Events
Digital Hollywood – The Hollywood Upfronts: May 2nd – May 3rd, 2012
Digital Hollywood + the Variety Summit comes to Los Angeles. C3 Co-Founder and COO Jeff Greenfield will be a featured speaker at The Hollywood Upfronts – The Showcase for Cross-Platform Advertising, Content and Technology at Digital Hollywood’s 2012 Summit in Marina Del Ray. Catch him on May 2nd as he and fellow panelists present “Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting” Learn More
eMarketing Conference: April 3 – 4, 2012
The eMarketing Conference, held this year in San Francisco will bring together over 35 expert speakers and 33 sessions for a highly interactive and educational 48 hours! Attribution provides a unique perspective, as you are able to witness how different marketing tactics work across different campaigns. Join CEO Mark Hughes as he moderates ‘Exploring the Success Behind Search Retargeting’
Details here
Viewable Impressions – The New Standard: March 27th, 2012 1:00 PM EST
If you do any level of Display Adverting, you may be wondering: 1)Should I pay for ads that aren’t seen?, 2)How do I know what ads are being seen?, 3)What’s a ‘viewable impression’?, 4)What’s the level of implementation? New technology is now able to tell the difference between ads which have been seen (‘viewable impressions”) and ads which are not seen. ’Viewable Impressions’ will change more than 50% of all of your metrics, which is why the IAB, ANA and 4A’s have recommended moving to such a standard. Knowing how to lower your advertising cost by not paying for ads which are never seen will result in instant ROI for your company and puts you ahead of the rest of your coworkers. This free 30-minute webinar will explore how this new viewable impression technology works, how it is deployed in minutes and how this data can be sent directly to DSPs/DMPs to lower bidding costs and improve ROI. Free Registration Here
OMMA Global: March 19 – 22, 2012
Moneyball is the name of the marketing game now … how to leverage digital’s unique skill suite – analytics, targeting, accountability, depth, social, mobile, search, video – to play in the big marketing leagues. Join C3 Metrics’ CEO Mark Hughes as he leads 5 experienced marketers thru: The Balancing Act: Striking A Balance Between Innovation & Standardization In Display! Many marketers find themselves playing catch-up in this competitive marketplace and avoiding risks when it comes to online display campaigns. Because of this, the industry as a whole is often slow to evolve its day-to-day practices – especially as it relates to throwing out the status quo and adopting new and disruptive technologies and methodologies that claim to drive smarter display advertising. Unfortunately, the motto “If it ain’t broke, don’t fix it” doesn’t apply in this case. The way display advertising is bought, sold and measured has shifted dramatically over the last year, and in 2012, advertisers and agencies will have no choice but to evolve. On this panel, publishers will have an opportunity to hear directly from leading marketers on what they really care about when they are evaluating opportunities in display advertising and how they can achieve the needs of the marketers while still pushing the envelope forward. Learn More
Attribution Modeling + ABC’s of How Do I Start?: February 7, 2012 1 PM EST
4 Common Questions include: 1. What tagging does Attribution require? 2. How do we collect spend data? 3. Can Attribution track emails? 4. How does Attribution determine % of ads seen? The fact is, more and more Advertisers & Agencies are adding attribution modeling to their media plans for 2012. Knowing the ABC’s of getting up and running and being able to answer questions fashions a smooth start and makes you the expert (Rock Star) at your company meetings. This free 30-minute webinar will explore how attribution modeling intelligently discerns and quantifies the value of all marketing channels and what steps need to be taken in order to ensure a smooth start. Details here
Big Data & Analytics Roundtable: Tuesday, January 31, 2012 8:30 AM to 10:00 AM EST
2011 marked the beginning of the big data onslaught. 2012 means it will only grow bigger. How big? Big data systems can now chew through billions of bits of data, analyze them via self-learning algorithms, and package the insights for immediate use. How do we look at it? What new insights will drawn? And how quickly will those insights drive real-time decision-making in organizations big and small. January’s roundtable will focus upon big data and its impact on infrastructure, analytics, decision science, real-time content, and, of course, the big picture. Details here
Attribution Modeling + Brand Keywords: January 10, 2012 1 PM EST
Three common questions online marketers ask: 1. Is brand search robbing my cradle? 2. What % does Brand search deserve? 3. What channels are hurt most? 4. How do I solve this problem? The fact is, Advertisers still using last click attribution for ad measurement attribute far too much credit to brand search. What does this mean? The actual value creators are being ignored and receiving no credit. Knowing how to answer these questions can result in significant improvements in online advertising performance. This free 30-minute webinar will explore how new technology can determine what’s creating demand vs. harvesting demand already in the funnel, how to best attribute or not attribute branded keywords and discuss new results from C3 Metrics Labs analysis of transactions in Q4. Details here
Attribution Modeling + Are Your Ads Seen: December 6, 2011 1 PM EST
If you do any level of Display Adverting, you may be wondering: 1. Are my ads actually being seen? 2. What’s a viewable impression? 3. Do iFrames matter? 4. How do we use this data intelligently? The fact is, the IAB has issued recommendations that will redefine an impression and totally changes the game. Seen ad impressions will change more than 50% of all of your metrics, including Attribution. Knowing how to answer these questions can result in significant improvements in online advertising performance and puts you ahead of the rest of your coworkers. This free 30-minute webinar will explore how new technology can determine which ads have been seen by users and will discuss the results of the C3 Metrics Labs analysis of over 2 billion impressions in Q4.Details here
Conversion Conference: November 30 – December 1, 2011
Join C3 Metrics’ COO in London at the Conversion Conference for the panel discussion titled, “Where’s my Conversion? Conversion Tracking in a Multichannel World.” The session will showcase how companies are using data from multiple sources to track conversions across channels. Panelists, including Vicky Brock, co-founder of Highland Business Research, and Craig Sullivan, group customer experience manager of Belron and will focus on how attendees can look beyond reports and use tracking data to continuously improve multichannel marketing performance. The Conversion Conference brings together business leaders, marketers and analysts to learn from and network with internationally renowned experts. Attendees gain actionable insight into how they can improve sales and dramatically increase their conversion rates. The conference takes place at the Business Design Centre in Islington. Details here
Attribution Modeling + Brand KPI’s: November 15, 2011 1 PM EST
This time of year, you or your boss may be asking the questions: How can we better quantify our branding efforts online? Are our display ads working? Are we measuring what matters? Are we using the data that we collect effectively? The fact is, executives are looking for better metrics, and knowing how to answer these questions can result in significant improvements in online advertising performance (and can also make you the rock star of your company’s 2012 strategy meetings). This free 30-minute webinar will explore how attribution modeling intelligently discerns and quantifies the value of all marketing channels to quantify influence, financial credit and impact on bottom line conversion or revenue goals. By capturing and discerning upper funnel impact, attribution modeling can help marketers develop meaningful KPIs for display advertising that a CMO and CFO can understand and embrace. Details here
Internet Marketing Conference: October 19 – 21, 2011
How do you know your online marketing is paying off? Join C3 Metrics’ COO in New York for Measuring Online Marketing Success. Jeff Greenfield will lead this session for those who want to get grounded in the concepts and language of web marketing optimization. Learn how you prove that your online efforts are yielding results and how to determine which efforts are really paying off so you can optimize all of your marketing. This is the guide to which metrics matter, how to communicate with others in your organization and how to make your website work better for the sake of your customers. Session will also include: Measuring sentiment – social media and customer satisfaction; The tragedy of Last Click Attribution; Uncover hidden revenue drivers, cross-channel assists and better allocation of ad spend; and The one metric that is influencing real-time performance decisions.
Digital Publishing Summit: October 23 – 26, 2011
“Full Funnel Attribution – Giving Credit Where Credit is Due”! Join C3 Metrics’ CRO in Bonita Springs, FL at the Digital Publishing Summit. Frank Guzzardo will lead the discussion of how Publishers are not getting proper credit due to the current ‘last click’ measurement being utilized by over 95% of all Advertisers. Being called the ‘Publishers Fight Back Summit’, attendees will enjoy hearing of Frank’s experience on the Publisher side as he has led sales for Yahoo!, Blue Lithium, and ValueClick. Frank helped spearhead Yahoo’s certification C3 Metrics, after experiencing first-hand knowledge of revenue increases seen by display after utilizing Full Funnel Attribution.
iMedia Brand Summit: September 11-14, 2011
Now that digital sits at the big people’s table, the need to deliver brand performance at scale is greater than ever. With large portions of marketing budgets pouring into digital, how can we ensure that we’re getting all of the bang we need from those bucks? How do we score genuine Digital Impact? Join C3 Leadership at the iMedia Brand Summit in San Diego as marketers and their agency partners come together to tackle this challenge. Details here
Data Management Summit: July 17 -20, 2011
Arguably the most important issue in digital media and marketing today and will be for years. The policies, practices, strategies and tactics a company implements for audience data will play a large part in short term growth and long-term staying power for brands and media companies. Why? Because data management is multi-faceted. The digital media and marketing business has seen tremendous growth in companies that want to grow their customer base, size of an audience, improve its composition and then target that audience by increasingly smaller subsets. The Data Management Summit will be the first event to create an industry community out of this disparate group of companies and executives. DIGIDAY will gather key executives that have a stake in all sides of this issue. The Brands, Agencies, and Media Companies — as well as demand-side platforms, networks, targeting tech companies, and marketing measurement powerhouses will meet in one place for an in-depth high-level discussion that will help determine the direction of digital publishing and marketing, even as some of the best practices come under strong analysis from the government and privacy advocates.
Join C3 Metrics’ COO Jeff Greenfield for this session: Cracking the Attribution Code: First click or last click? Search or display? Branding or direct response? The Web held itself up as the most measurable, most accountable marketing vehicle available to advertisers, yet we still can’t figure out who to give credit to for successful – or failed – campaigns. Everyone taking credit and nobody accepting blame won’t help the Web become a larger part of the marketing mix. How can we solve the attribution problem in a mixed media landscape? Details here
Digital Media Summit: June 8, 2011
Join C3 Metric CEO Mark Hughes as he attends the 3rd Annual Digital Media Summit in New York. Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.
Presented by LUMA Partners and MediaLink, the conference is known as ‘The CEO Conference for Digital Media’. DMS brings together the best of industry and investment conferences for digital media decision-makers. Leading private company CEOs, all the large strategics and the top venture/PE professionals comprise the invitation-only participants. Details here
C3 Metrics provides a media analytics solution solving the ‘last click’ and data overload problem: an easy to use SaaS technology solution measuring the actual value of your online marketing channels. C3 Metrics’ proprietary decision engine helps advertisers, agencies, and publishers discover missed revenue drivers.
SMX Advanced London: May 16-17, 2011
Join C3′s COO in London for this session: Credit Where Credit Is Due – Demystifying Online Attribution. Measuring ROI is key to effective online acquisition efforts. When you know what’s working (and what isn’t), you can react quickly. Just as important are the insights online data can give you about your customers: what were they searching for that caused them to buy? Did that display ad make all the difference? Unfortunately, attributing all conversions to the last click is easy to do with current analytics products, yet doing so obscures real customer data and effectiveness measurements. This panel will provide real answers on how to track a customer’s searches through all phases of the buying cycle, how to measure cross channel “assists”, and how to avoid the dangers of last click attribution. Details here
eMetrics Marketing Optimization Summit: April 26-29, 2011
eMetrics is where professional digital marketers advance their expertise and expand their online marketing analytics skill-set. Join C3′s COO on April 28th: Attribution – the new Imperative: Deciphering How Much Credit Each Campaign Gets and Why. Interactive attribution is the process of crediting the campaigns that touched the visitor and contributed to a conversion – a sale, lead, subscription, download, video play or demo. It’s a hot topic in online marketing, yet few are able to see across channels or beyond the last click to measure the impact of each campaign: display, search, email, social and now mobile. In this session, interactive analytics specialists explain why establishing an attribution model is essential to campaign management and how to look beyond the last click to measure the impact of paid, owned and earned media. Details here
Boston University School of Management: March 30, 2011
Over 10 years ago, marketers believed the Internet would trump traditional media due to the ability to measure everything … and yet current measurement systems still only see the bottom of the consumer purchase funnel which confuses Advertisers on where to allocate media dollars. Almost every online transaction results from multiple Internet ads with multiple ad channels (i.e. the sales funnel). Example: if four Internet ads contribute to a transaction, the last ad gets 100% credit. Yet the three prior ads, which prompted the sale and drove the revenue…get zero credit due to today’s ‘last click’ method of measurement. Frightening. Jeff Greenfield, COO of C3 Metrics will review the history of online advertising, discuss new technologies for media measurement and explore the convergence of the Internet with traditional media and what this all means for marketers.
iMedia Breakthrough Summit: March 20-23, 2011
Join C3 Leadership at the iMedia Breakthrough Summit (March 20-23) in Miami as more than 130 marketers and their agency partners come together to tackle the challenge of communicating a brand’s value and engage with a brand’s target audience using the latest digital marketing advances. This summit will drill down to the real innovations influencing marketing and will offer strategic direction and solutions. C3 is a sponsor of the iMedia Breakthrough Summit. We will be presenting results from our two year study. Details here
Morgan Stanley Technology, Media & Telecom Conference
Join C3′s CEO as he attends this premier technology conference in San Francisco February 28 thru March 3, 2011.
