Upcoming Events

Theory + Practice in Marketing

Theory & Practice in Marketing (TPM) Conference

Join Drs. Craig Stacey and  Koen Pauwels at the 3rd Theory & Practice in Marketing (TPM) Conference, hosted by London...

...Join Drs. Craig Stacey and  Koen Pauwels at the 3rd Theory & Practice in Marketing (TPM) Conference, hosted by London Business School on May 31-June 1, 2013 in London. The conference will focus broadly on marketing impact, namely on how theory influences actual behavior of consumers or managers. The conference will include a mix of academic and practitioner presentations, as well as round tables and panel discussions designed to advance the transformative aims of TPM. The Journal of Marketing Research is collaborating with TPM on a special issue based on papers that emerge from the Conference.

 

APSCU

APSCU Annual Convention

Join C3 Metrics Co-Founder Jeff Greenfield as he presents with Datamark in New Technologies and Tips to Help Enrollment Marketers Be...

...Join C3 Metrics Co-Founder Jeff Greenfield as he presents with Datamark in New Technologies and Tips to Help Enrollment Marketers Be More Efficient with Less Money.

Attribution Revolution

Attribution Revolution
Boston

Join C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution in Boston.  For all the innovation, data...

... and analytics associated with digital media, there are still many unanswered questions around media measurement.  Which ads are working? Which ads have the most impact? How do I move beyond last click/last view?  Which ads or targeting strategy should actually get credit for the sale?  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.  Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with experts.

Attribution Revolution

Attribution Revolution
Detroit

Join C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution in Detroit.  For all the innovation, data...

... and analytics associated with digital media, there are still many unanswered questions around media measurement.  Which ads are working? Which ads have the most impact? How do I move beyond last click/last view?  Which ads or targeting strategy should actually get credit for the sale?  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.  Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with experts.

Past Events

emetrics

eMetrics Summit

Join Dr. Craig Stacey for the Keynote presentation on April 17th in San Francisco.  While business has been feverishly working to...

... make the most of the technology that has come out of the labs of academia, academia has been feverishly studying how well business is making the most of that tech. Leading data analytics scholars gather on this panel to incite businesses to make better use of data, tighten up their digital governance and actually act on data driven insight. From marketing mix modeling to data savvy leadership, from marketing accountability to behavioral analytics, these guys have been watching you. It's time for your report card.

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Attribution Revolution

Attribution Revolution 2013
Chicago

Join C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution in Chicago.  For all the innovation, data and...

... analytics associated with digital media, there are still many unanswered questions around media measurement.  Which ads are working? Which ads have the most impact? How do I move beyond last click/last view?  Which ads or targeting strategy should actually get credit for the sale?  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.  Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with experts.

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Attribution on Trial

Join C3 Metrics Co-Founder with Yahoo! as they take the 'stand' presenting their case for Full Funnel Attribution.  Speakers will...

... take the stand to present their attribution models to a panel of industry expert judges including agency, publisher and advertiser representatives. The pros and cons of each will be revealed during cross- examination. This is a purely opinion-based event; none of the presenters will be sentenced for crimes against attribution!

soul

Immersion 2013

Join C3 Metrics at Immersion 2013, held February 6-7th at the Dallas House of Blues.  Business moves at lightning speed and consumer...

...Join C3 Metrics at Immersion 2013, held February 6-7th at the Dallas House of Blues.  Business moves at lightning speed and consumer behavior is shifting beneath our feet.  A new breed of “connected” consumer is more demanding than ever. Disruptive forces are changing every business on the planet.  Immersion 2013 is jam packed with a wide variety of high-profile industry speakers, cutting edge companies, hands-on opportunities, Immersion rooms, panel discussions, networking opportunities and breakout sessions designed to inform, enlighten and entertain.  Be our special VIP guest and come experience the latest technologies, digital companies and new and emerging media out there today.  Connect with the likes of Google, Microsoft, Pandora, Amazon, Forrester Research, Hulu and more.

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Attribution Revolution 2013
San Francisco

Join C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution in San Francisco.  For all the innovation, data and analytics...

... associated with digital media, there are still many unanswered questions around media measurement.  Which ads are working? Which ads have the most impact? How do I move beyond last click/last view?  Which ads or targeting strategy should actually get credit for the sale?  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.  Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with experts.

ar2013b

Attribution Revolution 2013
Los Angeles

Join C3 Metrics Co-Founder Jeff Greenfield at Attribution Revolution in Los Angeles.  For all the innovation, data and analytics...

... associated with digital media, there are still many unanswered questions around media measurement.  Which ads are working? Which ads have the most impact? How do I move beyond last click/last view?  Which ads or targeting strategy should actually get credit for the sale?  The Attribution Revolution focuses 100% on ad measurement, attribution modeling and evaluating performance across media channels.  Presented by Magnetic, the live event will feature a panel discussion comprised of some of the greatest minds in digital ad measurement, providing an opportunity for attendees to engage with experts.

OMMA DDM

OMMA DDM – New York

Join Todd Kirk, Chief Analytics Officer at MPG for The Next Big Thing…Squared: Seeing a Future to Predictive Analytics.  The...

...

Join Todd Kirk, Chief Analytics Officer at MPG for The Next Big Thing…Squared: Seeing a Future to Predictive Analytics.  The “next big thing” for data is literally having the ability to anticipate that “next big thing” in your customers lives. For targeting and crafting the best marketing programs here and now, market intelligence has always been valuable. But the real promise of big data in growing a business is in modeling future outcomes. Predictive analytics can reveal everything from how which offers will move the sales needle to what and where your customer base will be in five or ten years…even what they will value most.
Vivaki at CES 2013

CES: Bright Lights, Big Ideas

Join C3 Metrics at CES in Las Vegas as they are highlighted as one of today’s most pioneering companies shaping the marketplace of...

... tomorrow, presented by Vivaki.

Media Measurement and ROI: Generate More Effective Campaigns

Media Measurement and ROI: Generate More Effective Campaigns

With so many ways to measure campaign reach, engagement and ultimately performance, marketers need to get at the metrics that...

... matter—namely, the ROI. But how can you leverage data-driven insights to assess, plan and buy the correct audience? How do you tell which provider has the right combination of data, technology and inventory that’s best for your needs? Measuring reach and ROI are just a few tangible ways, but finding the right approach to connect relevant messages with high-value audiences is more critical than ever. The ROI can be different for each campaign—it can be more sales, more awareness, more buzz. But whatever it is, ROI is the measure of success. Join Dr. Craig Stacey in this analytics session as we dive into how marketers can best evaluate the success or failure of their ad spending. We’ll take a hard look at when and how ad dollars are boosting your bottom line.

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How are Online Marketing and Social Media Transforming the Marketplace

Join C3 Metrics Co-Founder Jeff Greenfield at Babson College on the evening of November 6th for "How are Online Marketing and Social...

... Media Transforming the Marketplace"