What is C3 Metrics

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Are You Drowning in Data, but Thirsting for Knowledge?

C3 Metrics is an award-winning media analytics and optimization platform providing validated products to agencies, brands, publishers, networks and DSPs.

Capturing every interaction in real-time including viewable impressions, C3′s predictive platform is in constant two-way communication with media partners, feeding the ecosystem with real-time data vs taking pictures of it.

Rated #1 for ease of use, the C3 Metrics Optimization Engine and AVSR™ metric allows marketers to easily optimize media — taking big data and making complex advertising decisions simple.

The result?  Validated superior performance of each ad dollar.  C3 clients enjoy significant gains:  a two year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend.  C3 has made more than $5 million for one client within 12 months of use.

Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

Simple Implementation

C3 provides clients a true single source of their data.  Certified pixels are added to ad servers & landing pages via a simple implementation process.

The result is real-time capture of every ad view and every click; from every possible channel including:  Display, Paid Search, Video, Affiliate, Email, Social, Shopping Engines, Mobile, SEO and Organic.  C3 also incorporates offline data including:  Call Center, Television, Print, Catalog, and Brick & Mortar Sales.

Digital & TV Attribution – AVSR™

  • C3 Metrics’ media analytics and optimization platform helps advertisers, agencies, and publishers discover missed revenue drivers.
  • Enjoy the gains:  a two year case study demonstrated a 75 percent revenue increase with only a 12 percent increase in ad spend.
  • Simple Implementation.
  • Read the 16 Advantages of C3 Metrics Attribution Now

Viewable Impressions – DVIZ™

  • DVIZ provides a easily deployed solution for those seeking to conform with the IAB, ANA and 4As impending standards for a ‘viewable impression’.
  • DVIZ works with your existing Ad Server.
  • Deployed in minutes.
  • Learn more about Viewable Impressions Now

Bottom Line

C3 has made more than $5 million for one client within 12 months of use.

Are you ready for validated, superior performance of each ad dollar?

Download the white paper now.

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Why Should I Use C3 Metrics?

Better Platform. Better Data. Better ROI.
C3 has made more than $5 million for one client within 12 months of use.
Rated #1 for Ease of Use & Client Satisfaction.  Learn more now.

Download the White Paper