What is C3 Metrics

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Are You Drowning in Data, but Thirsting for Knowledge?

C3 Metrics is an award-winning media analytics platform providing products to agencies, brands, publishers, networks and DSPs.

The C3 Metrics proprietary decision engine and AVSR™ metric allows marketers to measure the true value of offline and online media — taking big data and making complex advertising decisions simple.

C3 Metrics also provides DVIZ™, a simple and easily deployed solution to comply with the impending IAB, ANA and 4As standards for a “viewable impression.”

A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend.

Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

 

Digital & TV Attribution – AVSR™

  • C3 Metrics’ proprietary Attribution platform helps advertisers, agencies, and publishers discover missed revenue drivers.
  • A two year case study has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend.
  • Read the 16 Advantages of C3 Metrics Attribution

Viewable Impressions – DVIZ™

  • DVIZ provides a simple, easily deployed solution for those seeking to conform with the IAB, ANA and 4As impending standards for a ‘viewable impression’.
  • DVIZ works with your existing Ad Server and can be deployed in minutes.
  • Learn More about Viewable Impressions

Bottom Line

C3 has saved more than $5 million in profit for one client within 12 months of use. Expect 36% + improvement in media ROI within three months of utilizing C3 Metrics.

Ready to become a hero at your company? Download the white paper now.

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Learn How to Better Measure/Manage Media

C3 Metrics is changing the way advertising is being measured and managed. Learn how marketers like you achieve a 75% increase in revenue from only a minimal increase in spend using the C3 Metrics platform.

Download the White Paper