Meet Our Founders

Mark Hughes, CEO & Co-Founder

Mark-HughesHughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.

He has spent close to $100 million online ad dollars, which planted the seeds for creation of C3 Metrics’ SaaS platform and Intellectual Property—seeing the need to help Advertisers and Networks discover previously missed revenue drivers and increase ROI.

Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite (now XM Satellite Radio).

Hughes is the son of a Pulitzer Prize winning journalist, and Hughes’ own book, Buzzmarketing: Get People to Talk About Your Stuff, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of ‘The Ten Best Business Reads of the Year’ and named by The Financial Times of London as one of the ‘Best Business Books of the Year’ along with Freakonomics.

Mr. Hughes holds his MBA from Columbia Business School in Marketing & International Business.

Jeff Greenfield, COO & Co-Founder

Jeff-GreenfieldGreenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more.

Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.

Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio.

Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences. He is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).