iMMedia-C Co-Creator E. Craig Stacey to Present at ad:tech NY

C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced that the co-creator of iMMedia-C and founding partner of the Marketing Productivity Group, E. Craig Stacey, Ph.D., will speak at ad:tech NY on November 8th at the Javits Center in New York City.

C3 Metrics partnered with Dr. Stacey and his team early in 2012 to create iMMedia-C, a comprehensive, scientific offering for marketers seeking the most advanced ROI solutions. Combining the power of C3 Metrics’ single-source data collection with techniques based on Nobel Prize-winning research, iMMedia-C delivers unparalleled insight and actionability in allocating marketing resources and improving the return on marketing investment across all marketing channels.

Dr. Stacey’s presentation, “Media Measurement and ROI: Generate More Effective Campaigns,” will take place at 2:45 p.m. This panel will focus on the how marketers can best evaluate the success or failure of their ad spending. In this 60-minute session, Dr. Stacey will share case studies detailing ROI and engagement results, as well as provide insight into the tools and services available to assess performance across all marketing channels.

“Media Measurement and ROI: Generate More Effective Campaigns” will be led by Andrea Volloman, Senior Marketing Director for comScore. The following speakers will join Dr. Stacey on the panel:

        --  Jennifer Manco D'Aponte, Marketing Manager, BHLDN/Anthropologie
        --  Catherine Spurway-Hepler, Senior VP of Strategy & Marketing,
        --  Ann Herrick, National Campaigns Director, Integrated Marketing
            Departments, Hallmark Cards, Inc.
        --  D.J. Reali, Senior VP, Multiplatform and Brand Integration, The
            Weather Channel Companies

Dr. Stacey has worked as a hands-on marketing scientist at Coca-Cola, Market Share Partners, IBM’s DemandTec, and IRI. He is currently director of research for NYU Stern’s Center for Measurable Marketing and the founding partner of the Marketing Productivity Group. Dr. Stacey has served on the faculties of NYU, Columbia, and was Emory University’s academic-commercial liaison at the Zyman Institute of Brand Science.

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