Mark Hughes, CEO & Co-Founder

Hughes grew eBay’s Half.com from zero to 8 million online customers as its VP of Marketing in less than three years. Half.com was sold to eBay for over $300 million six months after launch.

He has spent close to $100 million online ad dollars, which planted the seeds for creation of C3 Metrics’ attribution algorithms and arrival in 2008—seeing the need to help Advertisers and Networks discover previously missed revenue drivers and increase ROI.

Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo’s Pizza Hut Division; Pep Boys, the automotive aftermarket retailer; and American Mobile Satellite (now XM Satellite Radio).

Hughes is the son of a Pulitzer Prize winning journalist, and Hughes’ own book, Buzzmarketing, is published in 15 languages. In its first year of release it was heralded by Fast Company as one of ‘The Ten Best Business Reads of the Year’ and named by The Financial Times of London as one of the ‘Best Business Books of the Year’ along with Freakonomics.

Mr. Hughes holds his MBA from Columbia Business School in Marketing & International Business.

Jeff Greenfield, COO & Co-Founder

Greenfield’s history of technology and marketing initiatives have served blue-chip clients including: GlaxoSmithKline (NYSE: GSK), Kimberly-Clark (NYSE: KMB), Sony BMG, Black & Decker (NYSE: SWK), Forest Labs (NYSE: FRX), Plum Creek (NYSE: PCL) and more.

Prior to his co-founding and development of C3 Metrics, Greenfield was a recognized thought leader in the area of Branded Content as publisher of Branded Entertainment Monthly, a joint effort with VNU Media detailing industry statistics, gaps, and trends. He’s been a featured speaker at The Next Big Idea, and a news source in: The New York Times, The Washington Post, The Wall Street Journal, ABC, CBS, CNET, and Investor’s Business Daily.

Greenfield began his career building a 75-person multi-million dollar practice featured in Chapter 5 of ‘Buzzmarketing: Get People To Talk About Your Stuff’ from Penguin/Portfolio.

Greenfield studied Biochemistry at the University of Maryland and holds dual degrees from Southern California University of Health Sciences.  He is an instrument rated pilot and holds a class “E” FCC radio operators license (NQ4F).

Frank Guzzardo, Chief Revenue Officer

Guzzardo’s relationship-based approach to selling has delivered nearly half a billion dollars in total revenue for Yahoo! (NASDAQ: YAHOO), Blue Lithium, and ValueClick (NASDAQ: VCLK).

He began his online career with ValueClick shifting from a pure smile-and-dial approach to a relationship selling approach, resulting in an eye popping $750k monthly ad buy during the darkest post bubble days. He leaped into sales management, training sales teams on relationship selling and refined this philosophy as VP of Eastern Sales for Blue Lithium, where he cast sales people for “evangelical zeal” producing $60 million in annual revenue.

Yahoo! acquired Blue Lithium for $300 million, where Guzzardo directed Yahoo Network Sales East for three years, ringing in over $300 million. Guzzardo helped spearhead Yahoo’s certification of its first and only Full Funnel Attribution™ vendor (C3 Metrics), after experiencing first-hand knowledge of revenue increases seen by display, search, and advertisers’ overall ad spend.

Frank is a graduate of the University of California, San Diego, and still heeds his father’s heavily Brooklyn accented advice that “you’ll never go wrong doing the right thing!”

Jeffrey Silverman, Fmr. DoubleClick Executive & Advisor

In his five years at DoubleClick, Silverman held multiple senior level positions including President of DoubleClick’s Media Division for North America and VP of Global Sales.

Additionally, Silverman served as an executive board member of DoubleClick, Inc. and was also board member of the IAB.

Today, Jeffrey is a partner in Laconia Ventures, an early stage venture firm investing in entrepreneurs who show the ability to build great teams and execute on their vision.

Jeffrey also serves on the Board of Directors of Sociocast, the Park Avenue Armory and the New York City-Southern New York Chapter of Multiple Sclerosis and as Chairman of Friends of the Lake. He lives in New York City with his wife and three kids.

John Dimling, Fmr. Nielsen CEO & TV Advisor

Dimling is one of the most influential architects of modern media research. He was President and CEO of Nielsen Media Research, chairman of the board for Nielsen’s Net Ratings (Nielsen Online), and interim chairman of Nielsen Entertainment through 2008.

He joined Nielsen Media Research in 1985 to introduce the Peoplemeter service, which transformed the TV ratings business. He led innovations in technology and methodology and developed the organization’s initial strategic roadmap for measurement of online technologies. Dimling won competitive battles with network-financed competitors, and grew revenue 166% and operating income 238% in 8 years.

When Nielsen went public with Dimling at its helm, share price was $13. One year later he orchestrated sale of Nielsen to VNU for $37 a share, nearly tripling shareholder’s investment in fourteen months.

Dimling was also executive director and CEO of the Electronic Media Rating Council (MRC), and held leadership and board positions with the Corporation for Public Broadcasting, the National Association of Broadcasters, the Center for Communication, and the Advertising Research Foundation

Dimling has an A.B. in Mathematics (Summa Cum Laude) from Dartmouth College, and M.S., Industrial Administration from Carnegie Mellon University.

Christine Frank, Interim CFO & Advisor

Ms. Frank serves as Interim CFO focusing on Business Development and Finance. She has 18 years of investment banking and private equity experience, advising corporations and private equity investors on $26 billion in mergers and acquisitions transactions. She has raised $8 billion in public and private equity offerings, $10 billion in fixed income offerings, and helped underwrite over $1 billion in acquisition senior debt financing to support private equity-backed LBOs. Ms. Frank is a Managing Director at Compass Advisers leading its Technology, Media and Telecommunications effort in North America.

Ms. Frank has held senior investment banking positions covering technology, media and telecom companies and their private equity sponsors at CIT, BMO Capital Markets, Banc of America Securities and Bear Stearns. Ms. Frank began her career at Chase Manhattan Bank and at Fox Broadcasting Company. Her most notable deals include advising the Walt Disney Company on the acquisition of Cap/Cities ABC and subsequent sale of non-core assets and advising Paul Allen on his investment in DreamWorks.

Ms. Frank received an M.B.A. degree in finance from the Columbia Graduate School of Business, and a B.A. degree from the University of California, Los Angeles, where she graduated magna cum laude and was elected as a member of Phi Beta Kappa.