Privacy Policy

Effective as of October 20, 2017

C3 Metrics offers advertisers, agencies, and advertising networks analytical tools that enable our business customers to better understand advertising campaign performance and consumer behavior in connection with ad campaigns and activities undertaken on their behalf.

PRIVACY POLICY
This Privacy Policy explains how C3 Metrics (“C3 Metrics”, “we”, and “us”) collects, uses, and discloses information we obtain through www.c3metrics.com, and any other websites that link to this Privacy Policy (each a, “Website”), our digital advertising attribution platform, and any other applications or services operated by C3 that link to this Privacy Policy (collectively with each Website, the “Services”). This Privacy Policy is incorporated by reference into C3’s Terms of Use  (the “Terms”). By using the Services you consent to the processing of your information as set forth in this Privacy Policy.

HOW WE COLLECT YOUR INFORMATION

Information We Collect When You Visit Our Website or Platform
We collect any information that you provide us when you visit our Website. On our Website you may provide us with your contact information, including your name, email and phone number, to learn more about our offerings. We may also collect information through your communications with our customer-support team. We automatically collect certain technical information from your computer or mobile device when you visit our Website. We may collect information using cookies or similar technologies. Cookies are pieces of information that are stored by your browser on the hard drive or memory of your computer or other Internet access device. These tools allow us to passively collect information about your computer and/or device, including your IP address, web browser type, mobile operating system version (to the extent applicable), and unique device identifiers. We may also collect and store your browser settings and preferences.  When our customers visit our platform, we collect IP address, an identifier indicating which advertising campaign is running, and information about your interactions with the platform.

Information We Collect When You Interact with Our Customers’ Ads, Websites, or Mobile Applications
We automatically collect certain technical information from your computer or mobile device when you use or interact with our customers’ ads, websites, and mobile applications, such as your IP address, webs browser type, operating system version, and mobile advertiser ID (to the extent applicable), unique device identifiers, browser settings and preferences, and screen size We use cookies and similar technologies in collecting this information. We also use statistical IDs, which we create via an algorithm using information about your computer or device, including your selected language, screen resolution, plugins, timezone, user-agent string, installed fonts, and similar information. This information makes your computers or devices distinct enough for our systems to determine within a reasonable probability that they are encountering the same user on a different computer or device. These tools allow us to uniquely identify the ads you view, click on, and your interactions with those ads, as well as information about your subsequent visits to our customers’ websites or applications. We collect this information in order to provide our customers with insights on the effectiveness of their digital advertising campaigns. We may combine the information collected from you from different browsers and devices you use in order to provide our services to our customers.

Information Our Customers Provide About You
Our customers may provide us with information they maintain about their customer base, such as demographic or other segmentation information, for use in analyzing the effectiveness of their ad campaigns.

ANALYTICS AND AD NETWORKS ON OUR WEBSITE
We use website and application analytics services provided by third parties that use cookies and other similar technologies to collect information about Website use and to report trends, without identifying individual visitors. The third parties that provide us with these services may also collect information about your use of third-party websites. You can learn about Google’s practices in connection with this information collection and how to opt out of it by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.

We may also allow ad network providers to set and access their own cookies, pixel tags and similar technologies to collect information about your use of the Website. These network advertisers may use this and other information they have collected about you to deliver targeted advertisements for products and services in which you might be interested. If you prefer to not receive targeted advertising, you can opt-out of some network advertising programs that use your information. To do so please visit the Digital Advertising Alliance (DAA) Opt-Out Page: http://www.aboutads.info/choices.

Please note that even if you choose to remove your information (opt-out), you will still see advertisements. Additionally, many network advertising programs allow you to view and manage the interest categories they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. The DAA Opt-Out Page provides a tool that identifies its member companies that have cookies on your browser and provides links to those companies.

HOW WE USE YOUR INFORMATION

Service-Related Usage
We use the information we collect for a number of purposes, including: providing, supporting, and improving the Services, and developing new products and services. We may also use the information to understand and analyze the usage trends and preferences of consumers.  We use the information we collect when you view or interact with our customers’ ads, websites, and mobile applications to measure the effectiveness of our customers’ ads and share those insights with our customers. We may combine the information collected from you from different browsers and devices you use in order to provide these services to our customers.

Communications to Our Customers and Website Visitors
We use your information to communicate with you. For example, we may send email messages to the email address you provide to us to for informational and operational purposes, such as account management and customer service.

Marketing to Our Customers and Website Visitors
We may use your information for marketing purposes, such as providing you with promotional materials that may be useful, relevant, valuable or otherwise of interest. Where required under applicable law, we will obtain your prior opt-in consent to send you electronic marketing communications. You can opt-out of receiving further promotional messages from us by following the unsubscribe instructions provided in the promotional email you receive.

Compliance with Applicable Law and Our Own Obligations
We may also process the information we collect about you or from you for the following purposes: (i) to enforce our Terms or other legal rights, including intellectual property infringement; (ii) as may be required by applicable laws and regulations or requested by any judicial process or governmental agency; and (iii) comply with industry standards and our policies.

Aggregate Data
We may de-identify your information and process it in an anonymous and aggregated form for other purposes than described above.

HOW WE MAY DISCLOSE YOUR INFORMATION

Our Customers
The information we collect from your device, including your interactions with our customers’ ads, websites, and mobile applications, is shared with the relevant customer. Our customers may use this information to analyze and create more effective advertising campaigns.

Service Providers
We work with third party service providers who provide website development, hosting, maintenance, and support as well as other business services for us. To the extent it is necessary for these service providers to provide the Services, these third parties may have access to or process your information.

As Required by Law and Similar Disclosures
We may disclose information about you: (i) if we are required to do so by law, regulation, or legal process, such as a court order or subpoena; (ii) in response to requests by government agencies, such as law enforcement authorities; (iii) when we believe disclosure is necessary or appropriate to protect against or respond to physical, financial or other harm, injury, or loss to property; or (iv) in connection with an investigation of suspected or actual unlawful activity.

Merger, Sale, or Other Asset Transfers
We reserve the right to transfer your information to service providers, advisors, potential transactional partners, or other third parties in connection with the consideration, negotiation, or completion of a corporate transaction in which we are acquired by or merged with another company or we sell, liquidate, or transfer all or a portion of our assets.

We may also disclose your information with your permission. In addition, we may share anonymous and aggregated reports and information on user demographics and traffic patterns with third parties.

YOUR CHOICES AND RIGHTS

C3 Metrics Opt Out Cookie
If you would prefer that we do not collect your information for purposes of providing our advertising analytics services, you may click here to opt out now. Please keep in mind that you need to separately opt out for each device and/or browser you elect to use. You will need to accept an opt out cookie in order to exercise your choice; if you delete your cookies, you will need to opt out again.

Browser Settings
If you do not want us to collect information through the use of cookies, your browser may allow you to be notified when you receive certain types of cookies and restrict or block certain cookies. Each browser is different, so you should check your browser’s “Help” menu to learn how to change your cookie preferences. Please be aware that if you block or reject cookies, some online services may not work properly. In addition, if you elect to use a new or different browser, you will need to apply the appropriate opt out to that browser. As with the C3 Metrics Opt Out Cookie, blocking cookies will opt you out of having us collect your information for purposes of providing our advertising analytics services.

Do Not Track Signals
We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Policy.

 

HOW WE HOLD AND PROTECT YOUR INFORMATION

We maintain administrative, technical, and physical safeguards designed to protect the information you provide or we collect against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us. Moreover, we are not responsible for the security of information you transmit to the Services over networks that we do not control, including the Internet and wireless networks.

CHILDREN’S PRIVACY

We do not knowingly collect personal information online from children under the age of 13. If C3 becomes aware that any person submitting information to the Services is under the age of 13, we will promptly take steps to delete any personal information. If you become aware that your child or any child under your care has provided us with personal information without your consent, please contact us at the contact information listed below.

INTERNATIONAL USERS

If you are visiting from the European Economic Area or other regions with laws governing data collection and use, please note that we may transfer your information to recipients in countries other than the country in which the information was originally collected, including the United States of America. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to other countries, we will protect that information as described in this Privacy Policy. By providing your information and/or using the Services you consent to any transfer and processing in accordance with this Privacy Policy.

CHANGES TO OUR PRIVACY POLICY AND PRACTICES

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our information practices or relevant laws. To inform you of any change, we will post the updated Privacy Policy on the Websites and indicate at the top of the Privacy Policy when it was updated. If we decide to use particular personal information in a manner materially different from that stated at the time it was collected, we will let you know through our Services, by email, or other communication.

HOW TO CONTACT US

If you have any questions or comments about this Privacy Policy, our privacy practices or if you would like to exercise your rights and choices, please contact us here or by writing to us at:

C3 Metrics, Inc.
Pease International Tradeport
2 International Drive, Suite 130
Portsmouth, NH 03801