C3 Metrics offers advertisers, agencies, and advertising networks analytical tools that enable our business customers to better understand advertising campaign performance and consumer behavior in connection with ad campaigns and activities undertaken on their behalf. We help these customers gain insight into how, when, and why advertising performs. Our service does this through observing consumer activity on our customers’ websites and then analyzing information about the advertising and marketing that you may have seen that relates to a consumer’s visits to that customer’s website. We believe that if we can help companies deliver better advertising that is more effective to consumers, everyone wins.
What Information Do We Collect?
The companies using our services insert a small bit of computer code on their websites or with their ads. This code directs your web browser to contact our servers. Our servers record non-personal information conveyed to us by your browser which may include details such as your browser type, Internet service provider, IP address, a cookie containing a unique ID number, the website you have visited, an ad you have viewed, and whether you responded to an ad and other information an advertiser may provide.
We do not collect or use personally identifiable information such as your name, address, phone number, e-mail address, social security number, credit card information, or anything else that we can use to personally identify you. We do not collect Sensitive Consumer Information, such as financial account numbers, or information about medical conditions.
We use the information that we do collect to measure the effectiveness of ads placed on behalf of our customers and to develop and enhance our products and services.
There are two ways you can opt-out of C3 Metrics data collection for our customers:
- Block all cookies: Block all cookies by disabling cookie use in your browser. This may cause some websites to work incorrectly.
- C3 Metrics Opt out cookie: Opt out by accepting a cookie which tells the C3 Metrics system not to uniquely track your web browsing. Click here to opt out now.
If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this process for each computer and in each browser.
Data Storage and Security
We retain the information we collect for up to one year. After one year, we discard the information about individual users and retain only aggregated or summary data.
Even though we maintain the data we collect in an anonymous way, we have implemented security measures. However, these methods may be inadequate or could otherwise be compromised. We cannot and do not guarantee the security of any information we collect.
Information Relating to Children
Our products and services are designed for those 13 years of age and older. We do not knowingly collect information from anyone under the age of 13. Because we do not collect or use information directed at identifying whether or not a user is a child under 13, we cannot and do not identify consumer information in a way where we would know that a website visitor is a child under 13 years of age. If for some reason we learn that a user is under 13 years of age and we can identify personal information relating to such a user, we will take steps to delete such information promptly.
Disclosures of Information We Collect
Some of our customers and the websites they advertise on may place their own cookies on your Internet browser outside of our service; however, we have no access to or control over these cookies.
Sale or Transfer of Our Assets
In the event another company acquires all or most of our assets, all data compiled or owned by us may be among the items transferred in that transaction. In such event, all the data will continue to be governed by this Policy.
We may transmit or share our data with service providers (e.g., data storage and processing facilities) in order for those service providers to perform business functions for us or on our behalf.
We may share the data we collect to do business with related third parties, such as our advertising clients.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Our Corporate Websites
Our websites (c3metrics.com, attributionmodel.com, attributionmodeling.com, viewableimpressions.org, viewableimpressions.com, viewableimpression.com, viewableconversions.com, marketingmixmodeling.org) are intended primarily to offer information about C3 Metrics and our services to the companies we serve. C3 Metrics uses information from our website log files to understand how visitors use our website and to recommend future website improvements. If you choose to submit personal information, we may use that information for general marketing purposes and to notify you regarding updates to our products and services. We do not sell, rent, share, or otherwise dispose of the personal information collected to third parties for their marketing purposes. Once collected, we will store your information for a reasonable time for record-keeping purposes. To opt out of receiving C3 Metrics targeted advertising, you will need to visit this site.
We may revise this Policy at any time. We encourage you to visit this page periodically to review any changes. All updates to our policy are posted on this portion of our website. To download this Policy, select “Save” from your browser’s menu.
Should you have any questions about this Policy, please contact us here.
Effective Date: April 2, 2011
C3 Metrics, Inc.
Pease International Tradeport
2 International Drive, Suite 130
Portsmouth, NH 03801