Complete the loop with Viewable Conversions
Wall Street analyst Peter Stabler has stumbled upon the elephant in the room: “Ads that cannot be viewed are worthless. Unviewable impressions fundamentally distort ROI analysis…taking credit for consumer actions, despite never providing opportunity to be viewed.”
"Houston...We Have a Problem"
Cookies are dropped with every one of your ads, whether anyone saw it or not.
Unfortunately, since your view-through conversions are cookie-based, ads which are never seen are receiving conversion credit - defeating the very purpose of viewable impressions.
Finally! Give Credit only to Ads Which are Seen!
Viewable Conversions take real-time viewable impression data and feed it directly to the C3 conversion gatekeeper so that only display ads viewed are eligible for conversion credit. This certified technology works with your ad server & media partners, integrating in minutes with the majority of ad servers including Dart, Atlas, MediaMath & MediaPlex.
Request a demo today!