According to Visual Capitalist, it may be high-noon for traditional media. The charts released, give an insightful notion as to how the digital age is stacking up to more traditional methods. By 2019, Digital is expected to overtake television by approximately 4%.
Now, television hasn’t lost its way. Unlike print or radio, television has been the undisputed king of media for decades and it won’t go down without a fight. Where the other two mediums focussed into their respected niche, TV will go down with style. The budget is still massive and television advertisers won’t be backing down drastically anytime soon.
With methods evolving to better monitor TV ads, television isn’t out of the top spot yet and can still maintain its ground against the ever looming shadow that digital is now pressed to cast.