As one of the best measures of targeted reach, view-through tracking + viewable impressions are an essential metric for any large scale online campaign.

View-throughs need to be measured in real-time, as in many instances, they represent the top of the funnel and are responsible for driving demand. Uploading data after the fact delays data and prevents intelligent decisions.

Imagine a sales cycle which starts by viewing an ad on a high-profile publisher and ends with a conversion 45 days later. Without real-time data, a media buyer would have to wait 45 days to evaluate results.

As a partner to Advertisers, Networks & DSPs, C3 distributes a unique view-through pixel to every display partner, collecting data in real-time, allowing the following:

• Real-time feedback once a customer enters the top of the ‘funnel’
• Viewable Impression Metrics
• Pixel firing at moment of conversion
• Branding metrics for targeted partners

C3 is certified with Yahoo!, AOL and Google Display Network, and utilized by more than 20 display networks and exchanges.

Ready to become a hero at your company? Download the white paper now.