With Viewable Impressions able to guarantee that only display ads viewed are eligible for conversion credit, how does this effect my ROI? Understanding the moving parts of this evolving technology will put you ahead of your competitors…and coworkers.
’Viewable Impressions’ will change more than 50% of all of your metrics, which is why the IAB, ANA and 4A’s are moving the industry to such a standard. This free 30-minute webinar will explore how this new viewable impression technology works, implementation details, a solution for cross-domain iframes and understanding the difference between ‘projections’ vs. measuring every impression.
