3 Secrets To Data Driven Transformation

So… you’ve got Attribution in place.

On a weekly basis, your C3 Metrics team is QA’ing the data, validating the model’s ability to predict outcomes and you’re following the recommended optimizations from the platform.

And … ROI is up.  It’s up SUBSTANTIALLY (C3 clients see between a 15% – 44% increase in ROI).

You and your team are happy and everything is good in your world.

But … How do you get the attention of the C-Level and have this data truly transform the entire organization?

VP of Analytics Matt DiAntonio shared at the C3 SUMMIT how he led his organization thru this same transformation.

If you want to transform your organization and make a lasting impact, read along and watch this video.

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Secret #1:  Never assume people care about the impact of your data

If a tree falls in the woods, nobody hears, nobody cares.

I’ve seen a lot of talented people who do amazing work but they assume that people are going to actually take the time to care about what they’re doing.

It’s a mistake.

Never assume people care about data the way you and your team do.

Secret #2:  You have 5 minutes to evangelize the contributions of data

C-Level = Busy-Level.

These people are busy.

As you climb up the ladder you have 5 minutes of attention, that’s it.

You need to concise and evangelize the contributions of data in 5 minutes or less.

At C3 Metrics, we recommend one slide.

If you can’t say it on one slide, then in the words of Tim Gunne (Project Runway) ….

Secret #3:  Connect the dots. Show them the business value

As a leader for your organization you need to be an evangelist and that means connect the dots for them and show them the business value.

That’s the piece that’s always missing.

People are like…. “oh great you did stuff … why do I care?”

Don’t be left behind, make an impact now by demonstrating business value … just do it in one slide!!!

Attribution Scorecard

The 2018 Attribution Vendor Scorecard compares 15 attribution vendors across 15 customizable criteria.

Criteria include:  fraud removal, user-level data, viewability, TV, and cost.