C3 Metrics is a measurement and analytics partner to large advertisers

Contact Us

We provide the ‘must have’ measurement platform for large, cross-channel full-funnel advertisers. It’s a sophisticated platform powering key decisions across sophisticated media buyers. C3 Metrics brings digital-level insights to complex, multi-touch consumer journeys.

Full-funnel Marketing Measurement and Analytics

C3 Metrics provides advanced measurement and analytics, providing the operating system for full-funnel marketers.

C3 Metrics' differentiates itself from other measurement and modeling approaches. It focuses on results, allowing our clients to determine what media did (and didn’t!) support the desired outcome.

Also, we join consumer journeys, providing users with a look across channels (for example, to see how TV impacted search results) and devices (for example, to see whether a TV watcher navigated to a web site during or after a commercial).

C3 Metrics fits best with certain client characteristics. Typically we see great results with:

  • Programs spending $6+ million annually within their media budgets

  • Advertisers working across 5 or more channels, with display and other digital components playing an important role

  • Teams having experience with advanced analytics tools, and wanting more than traditional last touch models

We’re happy to provide a customized sense of fit and potential — Build your own Scorecard below!

C3 Metrics differentiates itself in several important ways:

  • While we’re a ‘horizontal’ services provider, our experience is very deep within D2C, e-Commerce, Financial Services, Automotive and Healthcare or Life Sciences

  • Our tagging infrastructure is proprietary, client-specific, and privacy-centric

  • We bring strong capabilities in data ingest and quality assurance

  • Our client services teams are built with results and responsiveness in mind

The Attribution Data Cloud

C3 Metrics collects and ingests — and quality checks — data from the client’s sites and sources and partners. We track conversions — events and success measurements. We filter, categorize, process and model the data. And, we output that data through dashboards, feeds and analytics.

We call the system and process the C3 Metrics Attribution Data Cloud.

Build a Scorecard

Think C3 Metrics might be a good fit for your business or a client project?

We’ve pulled together a list of questions that can help assess the opportunity, and guide a discussion.

Any data provided will only be used at C3 Metrics, and only to build our response.

 

The C3 Difference is Results

Our programs deliver 15% + savings or efficiency gains across media spending. Savings usually outweigh costs by 6X

  • Unified, unbiased, independent view of all media

  • 100% of channels included

  • Cookie-less tracking

  • Best-in-class infrastructure, designed with privacy and security

  • Reporting detailed to drive decisions and results

Company & Leadership