ACCURATE ATTRIBUTION WITH RAUXA’S VP OF DATA SCIENCE


Izzet Agoren
VP of Data Science
Rauxa


About this episode:
Izzet Agoren knows:  Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world.  An electrical engineer who launched his own ISP in 2002 in Cypress,  Izzet’s search for the signal in the noise led him to AdTech.  As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement.


“I would and I’ve been kicked out of meetings for saying so.  You don’t have to have your entire data stack in order to perform the correct measurement of your media investment.”

Izzet Agoren

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