Adblock Plus = Working Around Facebook

Two days was all it took for the anti-advertisement app, Adblock to figure out how to work around Facebook’s new advertising methods.

Facebook started developing a software that would load sponsored content via a user’s newsfeed, which is a workaround from traditional, digital ads.

“Two days ago we broke it to you that Facebook had taken ‘the dark path,’ and decided to start forcing ad-blocking users to see ads on its desktop site,” wrote Ben Williams, communications and operations manager of Eyeo GmbH, maker of AdBlock Plus, in the post. “We promised that the open source community would have a solution very soon, and, frankly, they’ve beaten even our own expectations.”

Since advertising is now a part of the “Facebook experience”, the idea of having ads is an uneasy  feeling. As Facebook starts finding new ways to reach out to users, some of these methods can be intrusive.

“This sort of back-and-forth battle between the open source ad-blocking community and circumventers has been going on since ad blocking was invented, so it’s very possible that Facebook will write some code that will render the filter useless—at any time,” he wrote.

It’s an arms race for digital advertising. With more ways to reach out to potential customers, there are equal ways to stop it. The development on both sides is an interesting experience to watch.