An Open Letter To That Company Who Still Uses Last Click

Hey, XYZ Company. We need to have a chat…

Remember our college days? I remember it like it was yesterday. Just sitting around the dorm room listening to Hootie and the Blow Fish. You remember that right? During the dot com boom? Boy, those were good times. Remember Pets.com? Yeah, man, that guy was crazy. Always walking around with that sock puppet. It got to the point where it became kind of unsettling when he started talking to everyone he knew in third person… I miss that guy. Or how about Webvan and Kozmo? Always shuttling around delivering their orders on their bikes and knocking on the wrong doors…what ever happened to them? Oh, man. Remember Jeeves? He wanted to be in our frat so badly! Anything we asked him he would do! He was a cool guy, but I’m glad we went with Google instead. Anyways, I digress…

Im writing this letter to you in regards to the rocky relationship you’ve had with Last Click. I remember when you two first met. You were all about Pearl Jam, she was all about Nirvana and you guys just “clicked”. You were good for each other and you both had a lot of great experiences together, but like all good things, they come and go. Its been a decade and neither of you have thought about settling down.

This letter is meant to help you make a big decision, one that you might not like. Last Click has made you comfortable, sure, she’s simple, she knows what you like and don’t like, but she’s holding you down. I mean, really holding you down. She can’t account for multiple platforms like current methods can. The advertising world has rapidly evolved over the past decade and, if I’m not mistaken, most google searches today are on Smart Phone’s and it looks like Last Click just doesn’t accommodate for that. It has appeared to me that she will never grow in ways that I know you can.

You need to start branching out! Finding new and unfamiliar places to spread you advertising seeds. By finding other methods, you as a company, will grow. I guarantee it.

Listen, I know this is a lot for you to take in. You’re going to have to sit on this for a while, and I understand that. You may be reading this, thinking to yourself “…but if I get rid of Last Click, where will I go? What will I have?” I don’t want you to go back to the way you were when you broke up with Friendster…remember that?

It was bad for you...

It was bad for you…

I get that. The void is dangerous to go alone and I think I have the answer…

C3 Metrics is designed with full funnel attribution in mind. Its the world’s first complete attribution platform. C3 can give you all the information about any ad campaign you put out to the public, whether it be Digital, TV, Radio, Print or even billboards. C3 metrics can accommodate anything you want. The Bayesian Algorithm C3 utilizes has been used from cracking the Nazi Enigma Code to Googles Self Driving Cars. Its versatile and gives you all the information you would need to start planning your ad campaigns the right way.

I told her about you a while back and she seemed really interested to meet you. You should totally consider this. C3 Metrics will fulfill your attribution needs and allow you to become the company you want to be, not the company you are comfortable with.

Hey man, I hope you do the right thing for yourself. Check out C3 Metric and give her a call. She’s waiting for you.

Sincerely,

Someone who moved on from the 90’s.