Attribution Data Cloud
Single Source of Truth Across Digital, TV, Radio & Direct Mail
Cross-Platform Attribution (MTA)
For marketers working in one or more platforms with a necessity for speed and granularity in results.
Answer your biggest marketing questions including Time to Financial Impact, Buy, Sell, or Hold Current Marketing Investments, Brand Messaging & Creative and Return on Future Marketing Investments.
Marketing Mix Modeling (MMM)
MMM accounts for exogenous factors including competition and business trends which provides for making smarter budget allocation across channels, brands and regions.
Unified Marketing Measurement (UMM)
UMM combines the top-down aggregate of MMM with the user-level granularity of MTA into one holistic measurement.
TV Attribution
Optimize TV just like digital with TV Attribution from C3 Metrics
Anonymous Identifier
Anonymous identifier unifies the addressable consumer journey into a private & secure infrastructure.
GDPR & CCPA Compliant
Privacy rights and protections for residents of the EU, California, Nevada & forthcoming US Federal regulations.
Viewability Accredited
User-level real-time digital viewability integration with MRC Accredited solution for desktop and mobile.
Stop Ad Fraud
Ad fraud reporting for your vendors with known and suspected fraudsters filtered from measurement results to prevent false attribution.
100% Independent
C3 Metrics is a pure-play cross-platform advertising attribution solution and not owned by any seller of media or data.
Cross-Device
The Attribution Data Cloud connects users anonymously across different devices and platforms.
Machine Learning
Algorithmic and incremental results with the Attribution Data Cloud’s constantly updating machine learning.
On-Demand Reporting
Online dashboards available 24/7 supplemented with offline customized reporting delivered at your cadence.
Walled Gardens
Fully integrated with Google’s Ads Data Hub with solutions for measurement solutions Facebook and other walled gardens.
Multiple Integrations
Collecting data in real-time across your ad-tech ecosystem thru a combination of integrations and proprietary tagging technology.
Raw Data Access
Full access to all raw data pushed into your environment or made available for download as needed.
Full Support
Superior support including onsite onboarding, full technical and analytics support including acting as an extension of your team.
MRC Accreditation
MRC accredited for desktop and mobile web viewability.
MRC accreditation provides the highest audited standard for advertising measurement.
Audits are performed by one of the big 4 accounting firms.
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About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.
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