ATTRIBUTION DISCOVERY & SECRETS TO SCALING
About this episode:
Vanessa Branco knows: When you buy digital media at scale, you need to have attribution. She used Attribution to discover the ‘halo’ of digital advertising which filled the funnel for one public company and increased their ROI over 300%! Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!).
“I knew display was like a billboard!
Two days later, I get a knock… come into the office …
‘We’re seeing a lot of traffic. What is going on? What did you do?’
And I said myspace and like … no way!”