ATTRIBUTION FOR LEAD GEN & EDU WITH FRANKLIN’S NATHAN GORENFLO


Nathan Gorenflo
Director of Digital Strategy & Marketing Operations
Franklin University


About this episode:
Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.


“When you start looking deeper into the data, where are those branded searches coming from?  There are other touchpoints out there that have caused those to happen and that’s what we started to learn and understand with attribution.”

Nathan Gorenflo

Subscribe now for free:  Apple Podcasts   | Spotify  |   RSS Feed