ATTRIBUTION IS A TEAM SPORT


Ted Moon
Founder & CEO,
Pathfinder Interactive


About this episode:
When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.


“Without attribution, it’s like flying without a compass or trying to evaluate players with the wrong stat sheet.”

Ted Moon

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