ATTRIBUTION’S MISSING MATH


Jim Spaeth, Ph.D.
Partner,
Sequent Partners


About this episode:
When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.


“Attribution is the manifestation of a dream we’ve had for a long time.”

Jim Spaeth

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