ATTRIBUTION TRAINING


Leslie Laredo
Founder & President
Laredo Group


About this episode:
Digital marketing trainer Leslie Laredo knows: The biggest challenge to multi-touch attribution is the refusal to challenge assumptions.  Knowing how to challenge ROI numbers only comes from training. And after training over a hundred thousand marketing professionals over the last two decades, Leslie knows you have to consistently train to stay ahead and win in today’s marketing world. Hear her thoughts on companies increasing revenue by making training a priority.


“To me it was like what I call  the holy grail moment – we started at least talking about it and acknowledging it because the issues with last click attribution, no one even understood it, no one even thought it was a grave mistake that companies were making by not looking holistically.”

Lesie Laredo

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