FROM GUESSTIMATING TO TRUTH WITH VIEWABILITY & ATTRIBUTION


David Kaplan
Head of Digital Marketing
GrocerKey


About this episode:
David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier — what can be done about viewability and attribution.  He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.


“Nobody ever wakes up and says ‘I think I’m going to shop with so-and-so’; nobody even knows who you are until they’re exposed to your brand, and it’s a multi-touch process.”

David Kaplan

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