ATTRIBUTION’S $400 MILLION DOLLAR MARKETER


Tony Pitts
SVP of Marketing
Terra’s Kitchen


About this episode:
When Anthony Pitts — the $400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome.


“How do you know what’s good? How do you know if you’re spending enough money on TV vs. Radio vs. Facebook? My answer to that is … it’s really a commitment to a process.”

Anthony Pitts

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