I grew up on a 60-acre horse farm in a small New Hampshire town. My mother a former equine trainer, who’s worked with Olympic riders, passed along her passion and intuitive horse sense. Competing in horse shows began early, but at 15 I started competing on a global level. Like Tom Brady or Aaron Rogers, I […]
About Dakota Silver
This author has yet to write their bio.Meanwhile lets just say that we are proud Dakota Silver contributed a whooping 63 entries.
Entries by Dakota Silver
Have we gone to the mountaintop and seen the future? NBC’s Linda Yaccarino might be creating it. Recently on NBC’s American Ninja Warrior, we saw something rarely seen before. Instead of a straight break to commercial pod, a split screen appeared showing both advertising and Ninja Warrior programming. MasterCard ran its ad on 3/4 of […]
C3 Metrics initially became the only measurement company to achieve “Google compliance” — the ability to work with Google when the EU’s GDPR went into enforcement at the end of May. It required C3 to change its modeling processes and query data directly along with other changes. It took nine months to complete the initial […]
Fraud Impact On Measurement Outcomes = Highlight Of Presentation C3 Metrics, a leading unified marketing measurement platform, today announced that Jeff Greenfield, Chief Operating Officer, is scheduled to present at the Advertising Research Foundation’s Cross-Platform Measurement Council Attribution Showcase on Monday June 11th. The Advertising Research Foundation (ARF) is the industry leader in advertising research […]
Like anything in business, it’s one thing to say it…it’s another thing to do it. One of C3 Metrics’ clients shared his process playbook for attribution buy-in and organizational adoption. In the sixth video, Matt DiAntonio of Carbonite shares how he tackled one particularly challenging marketing channel, saving $750k each year, and then growing revenue […]
According to Salesforce’s 2020 Report, 5.4 = the average number of marketing channels used in 2017 by advertisers. In 2018, it will climb to 6.2 different channels. Yet according to the DMA Report from 2017, only 13% of advertisers are using advanced attribution. Meaning, 87% of advertisers still give credit to one channel (also known […]
Creative in TV = 70% of impact. Creative in Digital = 35% of impact. Creative = King in TV David Poltrack, Chief Research Officer at CBS still holds the title for advertising’s best ad research ever. In 2013, at the ARF he presented a comprehensive study concluding that 70% of TV advertising’s impact comes from […]
“We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn’t be in this business.” – Jeff Bezos Profitability through Bezos’ lens embraces accounting terms like “matching principle”: matching unit level revenue to unit level cost. Every metric attempting to measure […]
Did Henry Ford practice yoga? He once chanted, “whether you think you can, or you think you can’t—you’re right.” Practicing yoga with my first class over seven years ago changed my life by opening doorways never seen. But not right away. It took years of ‘doing it wrong.’ But doing it wrong (a matter of interpretation) was […]
Google just announced “custom audience’ matching by phone number. Because Android powers roughly 61% of all Smartphones globally, and Gmail asks for a recovery phone number on every Gmail account, Google just leap-frogged into FB’s targeting pond. Or, cannon-balled into FB’s targeting pond. Facebook was the first to launch ‘Custom Audiences’ where advertisers upload their […]
"Attribution is one of those things, more talked about than done."
"C3 Metrics is running TV ads and winning new business as a result."