When it comes to TV attribution, one of the most important things to remember is that correlation does not imply causation. Marketers get easily confused when two lines go in the same direction. GRP Measurement or GRP Fraud? GRP’s provide the same number whether sales go up or go down. GRP’s are simply an assumed […]
About Dakota Silver
This author has yet to write their bio.Meanwhile lets just say that we are proud Dakota Silver contributed a whooping 63 entries.
Entries by Dakota Silver
It was Friday 11:17am when the IED exploded in Sadr City, Iraq. An advanced IED known as an EFP (explosive formed projectile) ripped through our up-armored 1114 Humvee known as a HMMWV. That particular military supply route was normally a busy stretch of road: gas stations, markets, and people peddling whatever they could to make […]
According to Mark Pritchard, Chief Brand Officer at Procter & Gamble, fraud constitutes 75 cents of every digital marketing dollar. 1. Viewability Fraud Now many of you work with viewability vendors in order to get ‘make goods’ on the buys that you do, but you’re not aware of the impact that […]
Abraham Lincoln would love Fox + AMC’s six second TV spot format. Lincoln said, “if I had more time, I would have written a shorter letter. “Shortening of TV spots, according to Nielsen, has been happening since 2014: 15 Sec TV Ad Mix 2014 = 29% 2015 = 30% 2016 = 34% 2017 = 36% […]
Facebook pioneered ‘Custom Audiences’…perhaps its finest asset. A brand uploads a list of customer email addresses, Facebook matches them to a Facebook user with a 20-35% match rate. The advertiser then targets that exact person with advertising in their Facebook or Instagram feed. But the best thing Facebook has done: is provide the advertiser the […]
“SportBot” served 340 million fraudulent programmatic video ads triggered by visits to some of the most premium publisher websites and sports brands including NFL team domains, ESPN and CBS Sports. Unlike most bots which focus on no-name sites, the “SportBot,” discovered by Forensiq, focused on premium sports sites (most of which have not deployed the […]
C3 Metrics’ Jim Nasser ran for State Representative at 22. While a senior in college finishing his Political Science degree, the then Representative in his district was arrested for unsavory activities. It was big news in his town, and even bigger news for him. This is when he decided it was finally time to do […]
MediaPost’s Wayne Friedman isolates hairy problems associated with TV’s recent initiative to discuss a new method of selling TV media that the Internet has engaged in for years: CPA (cost per action) nicknamed Thor. Namely, if a consumer saw a TV advertisement (linear, or streaming), and that consumer made a purchase within x number of […]
Time Inc just announced YouTube will be the tech backbone for Time’s new responsive video ad unit dubbed “Adapt.” While the name Adapt may earn Time some trademark infringement from Adapt.TV, the move itself is quite clever on the part of the old, tech laggard Time Inc. Why? Tech laggards typically take forever to discover […]
AT&T, Comcast, Charter, Cox and other TV execs are secretly gathering this week to discuss a new method of selling TV media that the Internet has engaged in for years: CPA (cost per action). Specifically: if a consumer saw a TV advertisement (linear, or streaming), and that consumer made a purchase within x number of […]
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