Skittles may advertise on Snap, but Smirnoff…may never. Snap’s got to fix its 15-81 dilemma. Meaning: 15% of Snapchat’s users are over 35. But 81% of American consumer spending is done by 35+ aged households (source: BLS). Said another way, Snapchat’s audience is missing almost all the people who spend the money in America. Right […]
About Dakota Silver
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Entries by Dakota Silver
Lincoln may be marketing like it was 1933. In Goshen, NY at Healey Lincoln, the dealer handed five local “influencers” keys to new Lincolns. Free. For the next five months, those five local influencers will drive a Lincoln Navigator, Continental, MKC, MKX and MKZ. The only requirement: post their honest experiences on their personal social […]
I ran into Mark Cuban in New York in 2007. That day, he blogged about getting his colonoscopy. We talked briefly about the “thought of being violated by a long tube at the very bottom of the list of things I want.” Ten years later, it’s my turn. But now technology has changed. Instead of […]
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