How do you inspire people to work with technology? Far too often, we see technology get in the way (vs. help) — and we see that daily in our business. You’re working, trying to do your job and all of a sudden, there’s a new ‘tool’ that is “supposed to” help you do your job better. It […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jgreenfield contributed a whooping 21 entries.
Entries by jgreenfield
When you’re a marketer in today’s multi-channel media world, we can use all the help we can get. Pierre Bouvard is an esteemed colleague and C3 Metrics client. He’s the Chief Insights Officer for Cumulus Media and Westwood One leading advertiser marketing strategy for the media and entertainment company. Previously Pierre was Senior Vice President […]
How can attribution increase my budget? Turns out…it’s the combination of ‘Accountable Marketer’ + Proof’. Accountable Marketer If you’re doing 1000 conversions across 12 different vendors, when you add up all the reports … it will show you did 12,000. This classic over counting leads most marketers to guess in their reporting so they don’t […]
Your success with Attribution will be the result of the 80/20 rule: 20% Technology & 80% People The 20%: Technology You need your Attribution Technology Platform (the ‘20%’) to measure across all media (paid, earned, owned), capture all KPI’s and include brand metrics (awareness, intent, etc.). Your Attribution technology needs to Holistically have a solution […]
Do you have a marketing ‘secret sauce’? When you’re a marketer… all of your competitors have access to the same data. This rang true when we saw Alexei Milgram post this quote on LinkedIn: Everyone has the same consumer insights. It’s the execution of those insights that matters. At C3 Metrics, our Co-Founder Jeff Greenfield‘s […]
The future is big for Multi-Touch Attribution (MTA). Our COO Jeff Greenfield made two major industry predictions at GreenBook’s Attribution Accelerator event in November and the TV of Tomorrow Show in December. In case you missed those awesome events, here are 2 ‘disruptions’ coming in 2019 which were featured in this MarTech Advisor interview. […]
When C3 Metrics was originally formed in 2008, everyone was working remotely. The C3 Metrics team spanned from Pennsylvania to Boston up to New Hampshire and across the US to San Diego. In 2010, our founders, Mark Hughes and Jeff Greenfield decided to move C3 Metrics (& anyone who would join them) to Portsmouth, New […]
Why are simple explanations always the best? Turns out… it’s the best way to build your foundation of understanding and knowledge. The remarkable thing about AdTech, Digital Marketing and Measurement: We love long explanations with a heavy dose of acronyms. (yawn!!) In this Data Gurus Podcast excerpt with Sima Vasa, our COO & Co-Founder Jeff […]
John Wanamaker once said… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Nearly a century later, the holy grail of what is known as “multi-touch attribution” (attributing marketing results to all of the elements of your marketing spending) is helping answer this question for today’s “Wannabe […]
The #1 Question we get all of the time is … “How do we increase our ROI (Return on Investment)?” The key to increasing ROI is using data to help make better and faster decisions. Of course we all know that data can be: Confusing Overwhelming Crazy ‘Rip my hair out’ But it doesn’t have […]
"C3 Metrics is running TV ads and winning new business as a result."