C3 Metrics, a global leader in cross-channel advertising measurement and accountability, today announced its naming to Deloitte’s 2018 Technology Fast 500™, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. C3 Metrics’ chief operations officer, Jeff Greenfield, credits C3’s emphasis on diversity, inclusion, […]
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Entries by jgreenfield
Sponsored by Microsoft and C3 Metrics, the WITI Summit Series = incredible learning moments and takeaways that are applicable to all women that work in the tech sector in any capacity. From learning how to negotiate salary to the level of your worth to helping your workplace promote inclusivity, there was something for every woman […]
What happens when you combine successful businesswomen, Kobe beef sliders, and a few drinks? You find yourself smack dab in the middle of the Boston chapter of WIRe’s kick off networking event! WIRe (Women In Research) aims to build diversity, community, and inspiration across a community of women involved with the marketing research industry. There […]
Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it’s climbing to 6.2 different marketing channels. Yet every single marketing […]
So… you’ve got Attribution in place. On a weekly basis, your C3 Metrics team is QA’ing the data, validating the model’s ability to predict outcomes and you’re following the recommended optimizations from the platform. And … ROI is up. It’s up SUBSTANTIALLY (C3 clients see between a 15% – 44% increase in ROI). You and […]
Attribution works (it’s the math), but building consensus and operationalizing marketing attribution requires three incredibly important keys which need to be followed. VP of Analytics Matt DiAntonio shared at the C3 SUMMIT how he led his organization thru the shift from ‘last click’ to fully operationalizing attribution by adopting this strategy. (In fact …. these […]
I’m a pessimist. The first question I have, is “Prove it.” Right? I’ve heard this from a hundred people, prove it. And what I want to do is kind of end at the beginning here and just say, “This stuff works.” When I got to Carbonite, there was a golden goose, sacred cow and that […]
One of the most fascinating aspects of the digital world is the ability to target … and target they have. When you find your specific audience, there’s a chance your ad may appear near inappropriate content, which has big brands running away from YouTube. Some have moved those dollars into the “apparent” safety of Facebook. But […]
The best part of machine learning is the learning and there’s lots to learn for today’s marketer and CFO. Analysis of billions in media spend at C3 Metrics clearly demonstrates that TV is not quite dead yet. From a reach perspective, in the battle of Judge Judy + Springer vs YouTube, Judy and Springer are the clear […]
Join C3 Metrics and other industry leaders on May 18th, in Chicago at theWit for outstanding food, drinks, and conversation as we dive into hot topics surrounding attribution and explore the challenge of connecting both traditional and digital media to both online and into retail. Watch the video below or learn more here. Our industry leaders are […]
"Attribution is one of those things, more talked about than done."
"C3 Metrics is running TV ads and winning new business as a result."