When you’re a marketer in today’s multi-channel media world, we can use all the help we can get. Pierre Bouvard is an esteemed colleague and C3 Metrics client. He’s the Chief Insights Officer for Cumulus Media and Westwood One leading advertiser marketing strategy for the media and entertainment company. Previously Pierre was Senior Vice President […]
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Entries by jgreenfield
How do you inspire people to work with technology? Far too often, we see technology get in the way (vs. help) — and we see that daily in our business. You’re working, trying to do your job and all of a sudden, there’s a new ‘tool’ that is “supposed to” help you do your job better. It […]
I’m a pessimist. The first question I have, is “Prove it.” Right? I’ve heard this from a hundred people, prove it. And what I want to do is kind of end at the beginning here and just say, “This stuff works.” When I got to Carbonite, there was a golden goose, sacred cow and that […]
Attribution works (it’s the math), but building consensus and operationalizing marketing attribution requires three incredibly important keys which need to be followed. Matt DiAntonio shared at the C3 SUMMIT how he led his organization thru the shift from ‘last click’ to fully operationalizing attribution by adopting this strategy. (In fact …. these 3 keys could […]
Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.
C3 Metrics’ CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution.
David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier — what can be done about viewability and attribution. He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.
What can marketers learn from Crossmedia’s data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth.
Attribution 2.0 near-and long-term effects for Financial Services marketers C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Day 2 of the Digital Marketing for Financial Services Summit on November 13, 2019 in New York City. During a session titled “Employ Advertising Attribution to Improve Financial Services Marketing Efficiency and Increase ROI,” Greenfield […]
Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.