Entries by jgreenfield

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the […]

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media vet to drive accreditation and product advancement for cross-channel measurement provider. C3 Metrics, the global leader in cross-channel advertising measurement and accountability, today announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams […]

How Can Attribution Increase My Budget?

How can attribution increase my budget? Turns out…it’s the combination of ‘Accountable Marketer’ + Proof’. Accountable Marketer If you’re doing 1000 conversions across six different vendors, when you add up all the reports …your tally will (wrongfully) say you had 6,000 conversions (not the true 1,000 conversions). This classic over counting leads most marketers to […]

How Do Companies Succeed With Attribution?

Your success with Attribution will be the result of the 80/20 rule: 20% Technology & 80% People The 20%:  Technology You need your Attribution Technology Platform (the ‘20%’) to measure across all media (paid, earned, owned), capture all KPI’s and include brand metrics (awareness, intent, etc.). Your Attribution technology needs to Holistically have a solution […]