Entries by jgreenfield

Creative Roots of Attribution with Rudy Grahn

Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.

Building Attribution Trust With C3 Metrics’ CEO Greg Collins

C3 Metrics’ CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution.

C3 Metrics Co-Founder to Keynote Financial Services Summit

Greenfield to explore the near- and long-term effects of Attribution 2.0 for Financial Services marketers C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Day 2 of the Digital Marketing for Financial Services Summit on November 13, 2019 in New York City. During a session titled “Employ Advertising Attribution to Improve Financial Services […]

Attribution For LeadGen & EDU With Nathan Gorenflo

Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to […]

Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco

Vanessa Branco knows:  When you buy digital media at scale, you need to have attribution.  She used Attribution to discover the ‘halo’ of digital advertising which filled the funnel for one public company and increased their ROI over 300%!  Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!).