Entries by jgreenfield

Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco

Vanessa Branco knows:  When you buy digital media at scale, you need to have attribution.  She used Attribution to discover the ‘halo’ of digital advertising which filled the funnel for one public company and increased their ROI over 300%!  Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!).

Attribution Training with Leslie Laredo

Digital marketing trainer Leslie Laredo knows: The biggest challenge to multi-touch attribution is the refusal to challenge assumptions. Knowing how to challenge ROI numbers only comes from training. And after training over a hundred thousand marketing professionals over the last two decades, Leslie knows you have to consistently train to stay ahead and win in today’s marketing world.

Accurate Attribution with Data Scientist Izzet Agoren

Izzet Agoren knows:  Accurate attribution models cannot be built by data scientists alone…you need a team who understands how media operates in the real world.  An electrical engineer who launched his own ISP in 2002 in Cypress,  Izzet’s search for the signal in the noise led him to AdTech.  As the VP of Data Science for Rauxa, hear how he’s overcome the barriers to better measurement.

Attribution’s $400 Million Dollar Marketer with Tony Pitts

When Anthony Pitts — the $400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome.

Attribution’s Missing Math with Jim Spaeth

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.

Attribution Is A Team Sport with Ted Moon

When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.

Attribution Apocalypse with Alice Sylvester

When Alice Sylvester exited the agency side of advertising, she witnessed both the emergence of market research and the explosion of digital advertising. Now as marketers embrace multi-touch attribution for media, will we see a day where brand and media metrics meet in the middle? Hear her thoughts on privacy changes leading to an attribution apocalypse – and what’s next.

C3 Metrics Appoints Greg Collins as CEO

Collins joins tenured team as demand for advertising attribution accelerates C3 Metrics, the global leader in cross-channel advertising attribution measurement and accountability, today announced that Greg Collins has been named CEO. A 25-year veteran in enterprise software and marketing services, Collins has held senior positions with industry leaders including Price Waterhouse, DataSource, Open Secure Access, […]

C3 Metrics Adds New Role as Attribution Standards Emerge

C3 Metrics, the global leader in cross-channel advertising attribution measurement and accountability, today announced that COO and Co-Founder, Jeff Greenfield, has been promoted to the first ever created role of Chief Attribution Officer. A first for measurement – as Chief Attribution Officer, Greenfield will lead the industry in calling for industry-wide attribution standards and the […]