I’m a pessimist. The first question I have, is “Prove it.” Right? I’ve heard this from a hundred people, prove it. And what I want to do is kind of end at the beginning here and just say, “This stuff works.” When I got to Carbonite, there was a golden goose, sacred cow and that […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jgreenfield contributed a whooping 28 entries.
Entries by jgreenfield
Attribution works (it’s the math), but building consensus and operationalizing marketing attribution requires three incredibly important keys which need to be followed. Matt DiAntonio shared at the C3 SUMMIT how he led his organization thru the shift from ‘last click’ to fully operationalizing attribution by adopting this strategy. (In fact …. these 3 keys could […]
Rudy Grahn knows: Attribution is the connective tissue that is missing in almost every organization. A passionate idealist who has the future of attribution square in his sights, tune in to hear Rudy’s insights on how and why attribution came about, what the biggest adoption barriers are and what the future may hold.
C3 Metrics’ CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution.
David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier — what can be done about viewability and attribution. He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.
What can marketers learn from Crossmedia’s data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth.
Attribution 2.0 near-and long-term effects for Financial Services marketers C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Day 2 of the Digital Marketing for Financial Services Summit on November 13, 2019 in New York City. During a session titled “Employ Advertising Attribution to Improve Financial Services Marketing Efficiency and Increase ROI,” Greenfield […]
Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.
C3 Metrics today announced that the Media Rating Council (MRC) has granted it accreditation for measurement of Desktop and Mobile Web Display Ad Viewable Impressions and related viewability metrics. To earn MRC accreditation, C3 Metrics successfully completed an audit by independent CPAs engaged by the MRC of the technologies, systems, and processes that contribute to […]
Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what he foresees as its inevitable future!