Google’s recent data privacy changes and the potential impact to ad tech was the topic of a recent conference call held with Shyam Patil, Senior Equity Analyst, Susquehanna Securities and C3 Metrics COO, Jeff Greenfield. These changes actually started on April 16, 2016, when the General Data Protection Regulation (“GDPR”) was born. GDPR is a regulation in […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jgreenfield contributed a whooping 26 entries.
Entries by jgreenfield
Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the […]
Pandora & Accordant Media vet to drive accreditation and product advancement for cross-channel measurement provider. C3 Metrics, the global leader in cross-channel advertising measurement and accountability, today announced that Lauren Lannan has joined the company as Director of Product Management. With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams […]
How do we deal with a ‘data-driven’ marketer who spends wildly on what they want while completely ignoring what analytics is showing? At C3 Summit, Matthew DiAntonio revealed his secret to outing your thrifty spender: ===> “Answer these 3 questions in every meeting:” 1️⃣ What’s Working 2️⃣ What’s Not Working 3️⃣ What Are We Doing […]
In ‘Breaking Bad’, Bryan Cranston’s character has a terminal disease which forces him to do things he would normally never do. In the analytics / business intelligence space, we’re regularly seeing broken communication between BI and the C-Suite. If you’re in BI (Biz Intelligence / Analytics, etc.), it’s time to wake up and realize that […]
How do you inspire people to work with technology? Far too often, we see technology get in the way (vs. help) — and we see that daily in our business. You’re working, trying to do your job and all of a sudden, there’s a new ‘tool’ that is “supposed to” help you do your job better. It […]
When you’re a marketer in today’s multi-channel media world, we can use all the help we can get. Pierre Bouvard is an esteemed colleague and C3 Metrics client. He’s the Chief Insights Officer for Cumulus Media and Westwood One leading advertiser marketing strategy for the media and entertainment company. Previously Pierre was Senior Vice President […]
How can attribution increase my budget? Turns out…it’s the combination of ‘Accountable Marketer’ + Proof’. Accountable Marketer If you’re doing 1000 conversions across six different vendors, when you add up all the reports …your tally will (wrongfully) say you had 6,000 conversions (not the true 1,000 conversions). This classic over counting leads most marketers to […]
Your success with Attribution will be the result of the 80/20 rule: 20% Technology & 80% People The 20%: Technology You need your Attribution Technology Platform (the ‘20%’) to measure across all media (paid, earned, owned), capture all KPI’s and include brand metrics (awareness, intent, etc.). Your Attribution technology needs to Holistically have a solution […]
Do you have a marketing ‘secret sauce’? When you’re a marketer… all of your competitors have access to the same data. This rang true when we saw Alexei Milgram post this quote on LinkedIn: Everyone has the same consumer insights. It’s the execution of those insights that matters. At C3 Metrics, our Co-Founder Jeff Greenfield‘s […]
"C3 Metrics is running TV ads and winning new business as a result."