Entries by jgreenfield

What Does The ‘C3’ Stand For?

When C3 Metrics was originally formed in 2008, everyone was working remotely. The C3 Metrics team spanned from Pennsylvania to Boston up to New Hampshire and across the US to San Diego. In 2010, our founders, Mark Hughes and Jeff Greenfield decided to move C3 Metrics  (& anyone who would join them) to Portsmouth, New […]

Are You a Wannabe Wanamaker?

John Wanamaker once said… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Nearly a century later, the holy grail of what is known as “multi-touch attribution” (attributing marketing results to all of the elements of your marketing spending) is helping answer this question for today’s “Wannabe […]

How Do You Increase ROI?

The #1 Question we get all of the time is … “How do we increase our ROI (Return on Investment)?” The key to increasing ROI is using data to help make better and faster decisions. Of course we all know that data can be: Confusing Overwhelming Crazy ‘Rip my hair out’ But it doesn’t have […]

C3 Metrics Heads To CES

Join C3 Metrics in Las Vegas for CES! If you made it to TVOT (TV of Tomorrow) in December, you heard our Co-Founder Jeff Greenfield discuss the major paradigms coming to the media space in 2019 as a result of the “Attribution Effect”. Email ces@c3metrics.com for an invite! The “Attribution Effect” includes changes in how […]

C3 Metrics Named to Deloitte’s Technology Fast 500™

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, today announced its naming to Deloitte’s 2018 Technology Fast 500™, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. C3 Metrics’ chief operations officer, Jeff Greenfield, credits C3’s emphasis on diversity, inclusion, […]

Women In Research + C3 Metrics

What happens when you combine successful businesswomen, Kobe beef sliders, and a few drinks? You find yourself smack dab in the middle of the Boston chapter of WIRe’s kick off networking event! WIRe (Women In Research) aims to build diversity, community, and inspiration across a community of women involved with the marketing research industry. There […]