Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it was climbing to 6.2 different marketing channels. Yet every single […]
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About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment.