The future is big for Multi-Touch Attribution (MTA). Our COO Jeff Greenfield made two major industry predictions at GreenBook’s Attribution Accelerator event in November and the TV of Tomorrow Show in December. In case you missed those awesome events, here are 2 ‘disruptions’ coming in 2019 which were featured in this MarTech Advisor interview. […]
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Entries by jgreenfield
When C3 Metrics was originally formed in 2008, everyone was working remotely. The C3 Metrics team spanned from Pennsylvania to Boston up to New Hampshire and across the US to San Diego. In 2010, our founders, Mark Hughes and Jeff Greenfield decided to move C3 Metrics (& anyone who would join them) to Portsmouth, New […]
Why are simple explanations always the best? Turns out… it’s the best way to build your foundation of understanding and knowledge. The remarkable thing about AdTech, Digital Marketing and Measurement: We love long explanations with a heavy dose of acronyms. (yawn!!) In this Data Gurus Podcast excerpt with Sima Vasa, our COO & Co-Founder Jeff […]
John Wanamaker once said… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Nearly a century later, the holy grail of what is known as “multi-touch attribution” (attributing marketing results to all of the elements of your marketing spending) is helping answer this question for today’s “Wannabe […]
The #1 Question we get all of the time is … “How do we increase our ROI (Return on Investment)?” The key to increasing ROI is using data to help make better and faster decisions. Of course we all know that data can be: Confusing Overwhelming Crazy ‘Rip my hair out’ But it doesn’t have […]
Join C3 Metrics in Las Vegas for CES! If you made it to TVOT (TV of Tomorrow) in December, you heard our Co-Founder Jeff Greenfield discuss the major paradigms coming to the media space in 2019 as a result of the “Attribution Effect”. Email email@example.com for an invite! The “Attribution Effect” includes changes in how […]
C3 Metrics, a global leader in cross-channel advertising measurement and accountability, today announced its naming to Deloitte’s 2018 Technology Fast 500™, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. C3 Metrics’ chief operations officer, Jeff Greenfield, credits C3’s emphasis on diversity, inclusion, […]
Sponsored by Microsoft and C3 Metrics, the WITI Summit Series = incredible learning moments and takeaways that are applicable to all women that work in the tech sector in any capacity. From learning how to negotiate salary to the level of your worth to helping your workplace promote inclusivity, there was something for every woman […]
What happens when you combine successful businesswomen, Kobe beef sliders, and a few drinks? You find yourself smack dab in the middle of the Boston chapter of WIRe’s kick off networking event! WIRe (Women In Research) aims to build diversity, community, and inspiration across a community of women involved with the marketing research industry. There […]
Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it’s climbing to 6.2 different marketing channels. Yet every single marketing […]
"C3 Metrics is running TV ads and winning new business as a result."