Entries by jgreenfield

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it was climbing to 6.2 different marketing channels. Yet every single […]