Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it’s climbing to 6.2 different marketing channels. Yet every single marketing […]
This author has yet to write their bio.Meanwhile lets just say that we are proud jgreenfield contributed a whooping 27 entries.
Entries by jgreenfield
So… you’ve got Attribution in place. On a weekly basis, your C3 Metrics team is QA’ing the data, validating the model’s ability to predict outcomes and you’re following the recommended optimizations from the platform. And … ROI is up. It’s up SUBSTANTIALLY (C3 clients see between a 15% – 44% increase in ROI). You and […]
Attribution works (it’s the math), but building consensus and operationalizing marketing attribution requires three incredibly important keys which need to be followed. VP of Analytics Matt DiAntonio shared at the C3 SUMMIT how he led his organization thru the shift from ‘last click’ to fully operationalizing attribution by adopting this strategy. (In fact …. these […]
I’m a pessimist. The first question I have, is “Prove it.” Right? I’ve heard this from a hundred people, prove it. And what I want to do is kind of end at the beginning here and just say, “This stuff works.” When I got to Carbonite, there was a golden goose, sacred cow and that […]
One of the most fascinating aspects of the digital world is the ability to target … and target they have. When you find your specific audience, there’s a chance your ad may appear near inappropriate content, which has big brands running away from YouTube. Some have moved those dollars into the “apparent” safety of Facebook. But […]
The best part of machine learning is the learning and there’s lots to learn for today’s marketer and CFO. Analysis of billions in media spend at C3 Metrics clearly demonstrates that TV is not quite dead yet. From a reach perspective, in the battle of Judge Judy + Springer vs YouTube, Judy and Springer are the clear […]
Join C3 Metrics and other industry leaders on May 18th, in Chicago at theWit for outstanding food, drinks, and conversation as we dive into hot topics surrounding attribution and explore the challenge of connecting both traditional and digital media to both online and into retail. Watch the video below or learn more here. Our industry leaders are […]
"C3 Metrics is running TV ads and winning new business as a result."