Entries by jgreenfield

C3 Metrics Appoints Greg Collins as CEO

Collins joins tenured team as demand for advertising attribution accelerates C3 Metrics, the global leader in cross-platform advertising attribution measurement and accountability, announced that Greg Collins has been named CEO. A 25-year veteran in enterprise software and marketing services, Collins has held senior positions with industry leaders including Price Waterhouse, DataSource, Open Secure Access, Basho […]

C3 Metrics Adds New Role as Attribution Standards Emerge

C3 Metrics, the global leader in cross-platform advertising attribution measurement and accountability, today announced that COO and Co-Founder, Jeff Greenfield, has been promoted to the first ever created role of Chief Attribution Officer. A first for measurement – as Chief Attribution Officer, Greenfield will lead the industry in calling for industry-wide attribution standards and the […]

C3 Metrics Selected As Finalist For Best Attribution Platform

C3 Metrics, a global leader in cross-platform advertising attribution measurement and accountability, today announced its nomination as a finalist for the 5th Digiday Technology Awards in the Best Marketing/Attribution Platform category. Part of the Digiday Awards Program, which is dedicated to recognizing innovation, creativity and excellence across many fields, the 2019 Digiday Technology Awards honor […]

C3 Metrics CCPA & Google Chrome Privacy Briefing

Google’s recent data privacy changes and the potential impact to ad tech was the topic of a recent conference call held with Shyam Patil, Senior Equity Analyst, Susquehanna Securities and C3 Metrics Co-Founder, Jeff Greenfield. These changes actually started on April 16, 2016, when the General Data Protection Regulation (“GDPR”) was born. GDPR is a regulation in […]

C3 Metrics and Havas Helia Bring Attribution To Customer Relationship Management (CRM)

Product Will Be the First to Enable Attribution Measurement of CRM Platforms Such as Email, Digital Media, OTT, Household Addressable TV and Direct Mail C3 Metrics, the global leader in cross-channel advertising measurement attribution and accountability, and Havas Helia, the data and digital CRM agency of the HAVAS network, announced a partnership to develop the […]

C3 Metrics Welcomes Lauren Lannan As Director of Product Management

Pandora & Accordant Media vet to drive accreditation and product advancement for cross-channel measurement provider. C3 Metrics, the global leader in cross-platform advertising measurement and accountability, announced that Lauren Lannan has joined the company as Director of Product Management.   With eight years in the AdTech industry, Lauren’s extensive experience of building products and teams […]

What’s the Difference Between MMM & MTA?

Why are simple explanations always the best? Turns out… it’s the best way to build your foundation of understanding and knowledge. The remarkable thing about AdTech, Digital Marketing and Measurement: We love long explanations with a heavy dose of acronyms. (yawn!!)     In this Data Gurus Podcast excerpt with Sima Vasa, our Co-Founder & […]

How Do You Increase ROI?

The #1 Question we get all of the time is … “How do we increase our ROI (Return on Investment)?” The key to increasing ROI is using data to help make better and faster decisions. Of course we all know that data can be: Confusing Overwhelming Crazy ‘Rip my hair out’ But it doesn’t have […]

C3 Metrics Named to Deloitte’s Technology Fast 500™

C3 Metrics, a global leader in cross-platform advertising measurement and accountability, today announced its naming to Deloitte’s 2018 Technology Fast 500™, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors. C3 Metrics’ co-founder, Jeff Greenfield, credits C3’s emphasis on diversity, inclusion, transparency and […]

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn, itself, shows? Yes, according to C3 Metrics. From a measurement perspective, this is surprising. According to Salesforce’s 2020 Report, the average number of marketing channels used in 2017 by advertisers was 5.4. In 2018, it was climbing to 6.2 different marketing channels. Yet every single […]