Entries by Sarah Goodman

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For numbers geeks who live to normalize data, apples to apples, we decided to do the math. What prompted this? This week, AT&T’s CFO said the company’s “addressable advertising” business continues to grow, now commanding CPMs of up to $40—a figure three times more than what AT&T’s […]

Viewability’s Material Flaw

“When an executive at a leading exchange claimed 100% viewability…that’s when the intellectual brawl began,” said C3 Metrics advertising attribution measurement CEO Mark Hughes. “It was a private dinner event held by the research division of a Wall Street bank. The table stretched 45 feet with equity analysts mixed with digital advertising insiders. The discussion […]