Slowly, it’s been eating away at mobile advertising’s performance: speed (or lack thereof). Engineers and mobile data wonks have known about it, but now Madison Avenue is talking about it. It’s Mobile Speed. Contrary to popular belief…it’s getting slower. In major cities like Dallas, Boston, and Miami: 50% slower. Why? 1. Smartphone users are consuming […]
About Sarah Goodman
This author has yet to write their bio.Meanwhile lets just say that we are proud Sarah Goodman contributed a whooping 54 entries.
Entries by Sarah Goodman
It was supposed to be the click fraud trial of the century. For the first time ever, a click fraud operator of botnets from Europe was extradited from the Netherlands to Brooklyn facing 70 years in federal prison if… If the Feds could win their case. Last week in the Eastern District Court of New […]
Recently Dole launched an ad campaign for its new Dole Dippers: banana slices dipped in dark chocolate. Anything covered in dark chocolate: delicious. However this TV commercial for the product is far from delicious. Two animated, ultra elite, botox-like, elderly monkeys are the stars of the commercial. They bring flashbacks of Cruella De Vil (perhaps […]
Addressable TV 6% cheaper than Programmatic display? Yes. For numbers geeks who live to normalize data, apples to apples, we decided to do the math. What prompted this? This week, AT&T’s CFO said the company’s “addressable advertising” business continues to grow, now commanding CPMs of up to $40—a figure three times more than what AT&T’s […]
This has been going on for years: accidental clicks from Facebook. Is it a product design flaw? Is it that big fingers on a small screen don’t mix? Regardless, Facebook is finally fixing it. But what? Data centric geeks have known about this forever: Log in to your Facebook advertising dashboard, and look at your […]
“When an executive at a leading exchange claimed 100% viewability…that’s when the intellectual brawl began,” said C3 Metrics advertising attribution measurement CEO Mark Hughes. “It was a private dinner event held by the research division of a Wall Street bank. The table stretched 45 feet with equity analysts mixed with digital advertising insiders. The discussion […]
CMO’s have the shortest lifespan of any C-Suite officer, and Coke’s move to eliminate the CMO role entirely replacing it with “Chief Growth Officer” may be a sign of the times. It created the CMO role in 1993, and killed it in 2017. Enter the birth of the CGO. Former McKinsey partner and Kimberly-Clark marketer […]
With Sinclair, Nexstar, and Gray Television stocks tumbling 5-8% August 3 on news of flat-to-negative TV ad sales revenue: perhaps TV will wake up to the fact it’s nine years behind digital. The reasons? TV has been providing the same delivery reports for years: your GRP’s, how many units were delivered, your cost per unit, […]
When MSN was in the media business, Bill Gates hosted its annual Brand Summit, where the likes of Dave Matthews and Chris Cornell performed for an intimate audience of the top 50 advertisers. In that exclusive audience was Ted Moon, who was spending over $100 million/year in digital for Sprint-Nextel, making him one of the […]
"Attribution is one of those things, more talked about than done."
"C3 Metrics is running TV ads and winning new business as a result."