“You down with OTT? Who’s down with OTT?” The prophetic lyrics borrowed from Naughty by Nature come to mind with FreeWheel’s OTT report, released yesterday. FreeWheel announces OTT now exceeds desktop as the most popular delivery system for digital video, as 56% of America is using an OTT device at least once a month. As […]
About Sarah Goodman
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Entries by Sarah Goodman
The Stantinko bot-net, which is distributed across 500,000 computers is butchering marketing CPA’s. The bot-net receiving advertising click-fraud fame in 2012, has been sleeping, but now “new and improved.” Stantinko uses a computer’s FileTour application as its initial infection vector, uninstalling programs and simultaneously installing the Stantinko bot-net in the background, residing there for years. […]
Facebook announced that six second video ads would be coming to a Smartphone near you. This could be the biggest advance in video advertising, and here’s why… YouTube’s pre-roll was the original video ad platform at scale. YouTube did what was easy: encourage advertisers to take their existing TV creative assets (15’s, 30’s) and simply […]
This week, the first ever trial for advertising click fraud begins in the Federal Court of New York. A 34-year-old European operator of an ad fraud bot (i.e. botnet) was extradited last year to America from Amsterdam and goes on trial this week for click fraud in the advertising industry. Over 20 brands were cheated […]
C3 Metrics was listed as one of America’s Small & Medium sized companies with the best “quirky & enviable perks.” Here it is: QUIRKY PERKS: Monthly massages, Uber and Lyft rides. WHO’S OFFERING THEM: C3 Metrics, a Portsmouth, New Hampshire-based company that analyzes advertising and website viewership, with about 40 employees. WHY: “Technology work can […]
Elon Musk recently stated Artificial Intelligence was an existential threat to humanity. However, the founding director of MIT’s Computer Science and AI Lab, and co-founder alluded to Musk being mistaken. This wasn’t the first time Elon Musk warned of Artificial Intelligence being used for dangerous ends. In a Fortune video interview August 2016, Musk illustrated […]
The upfronts just placed $19.7 billion worth of prime-time commercial spots on cable and broadcast TV networks, an increase of 5.9% over last year, according to the New Jersey research firm Media Dynamics. Cable TV networks took in $10.6 billion of advertising commitments, up 7.6% from 2016. The pendulum is beginning to swing back to […]
What can marketers learn from Robert Downey Jr? Failure to admit there’s an obvious problem = bad things. Believing there’s a better way + deciding to change = great things. From 1985-1990, the movies he stared in grossed an inflation-adjusted $529 million. But as his drug and alcohol problem persisted, movies he starred in grossed […]
YouTube was king of video content. Facebook, came to take those eyeballs and content producers with the Ice Bucket Challenge. Now Amazon, like a viking, aims to steal those eyeballs from all of them. Today, Digiday reports Amazon is heavily recruiting content producers and distributors to load all that content on both Amazon Prime’s Video […]
This NBA season, advertising will appear on the chest on NBA jerseys in the form of a 2.5 x 2.5 inch ad. GE has signed a $7 million/year deal with the Boston Celtics, Goodyear a $10 million/year with the Cleveland Cavaliers. The Golden State Warriors are angling for $15-$20 million/year. In context of Business Insider’s […]
"C3 Metrics is running TV ads and winning new business as a result."