In a world where advertising is the key factor in brand awareness, many advertisers are looking towards more detailed layouts to give them a better idea of the effectiveness of their ads. Despite what you may believe, by using the old methods, your data isn’t coming through as accurately. If you didn’t know this, now you do. Let’s […]
About Jeff Greenfield
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Entries by Jeff Greenfield
We live in an age where anyone can watch a video from anywhere. 77% of U.S. adults now own a smartphone. That means 77% of adults can click on your ad at any given time. With quality digital content being put out every second, are you sure that your advertisement is really being broadcast to […]
The ad fraud market is expected to reach $16.4 billion dollars by the end of 2017. The issue remains one of the largest concerns for digital marketers and puts a stigma towards placing an ad in the digital spectrum. Of course, the direction that digital media is heading looks promising. By 2020, digital advertising spend […]
Last week our very own COO, Jeff Greenfield sat as a panel moderator for the IEN Marketing Analytics Summit at 3 West Club in New York where experts discussed the power and pitfalls of specific advanced metrics, such as multi-touch attribution, customer lifetime value, and more. The two-day event touched upon the Who, What, and How of attribution […]
The 80’s were a time of big hair. Musicians would use any hair product imaginable to keep their hair wild and loud. If your hair wasn’t crazy, it showed that you weren’t crazy enough. If you weren’t crazy enough, how could you possibly shred face-melting guitar solos? Well, that time came and went. As many of […]
Interaction rates are critical when monitoring the success of an event. Having social media users liking, sharing, and commenting means a greater chance of someone buying a product. Where reach provides data on how many people saw a specific post, interaction rate assures advertisers that people enjoy their content and want to be included in […]
Fake news is everywhere. It hides in the night stalking the next victim who will simply read a headline and instantly share the post. This website made money from advertisers who didn’t have the knowledge of where they were placing their ads. In a similar scenario, many advertisers have pulled from YouTube due to products […]
Animal Farm, written by George Orwell is perhaps one of the greatest books on the topic of manipulation and fraud. In the story, Napoleon (the pig who leads the farm) manipulates the harvest by adding sand to the supply of grain bags. Napoleon ordered the almost empty bins to be filled nearly to the brim […]
4/20 remains the peak day for cannabis sales and advertising. We have reached that time of year again. The holiday that reaches out to everyone who enjoys ingesting cannabis — 4/20. Depending on the state that you live in, cannabis can mean different things. For those in states that haven’t legalized, the holiday is a […]
Programmatic fraud plagues the digital advertising world. With major ad-fraud becoming more and more prevalent, what will advertisers do to make sure they aren’t spending in the wrong places? As we have explained previously, fraudsters are everywhere. Programmatic drug lords target all available outlets in order to manipulate your advertising efforts. Extreme efforts have been […]
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