Several years back, I escaped to Sea Island, GA for a vacation. Upon return, my boss came into my office, quietly closed the door, and asked if there was anything I wanted to tell him. Puzzled, I said everything was fine. He told me that when people go away on long vacations, momentous decisions were […]
About Jeff Greenfield
This author has not written his bio yet.
But we are proud to say that Jeff Greenfield contributed 5 entries already.
Entries by Jeff Greenfield
Multi-Touch Attribution (MTA) focuses on media optimization, and on average, companies report 15%+ increase in advertising ROI and a 6X return on their attribution investment. This client’s numbers are much greater than 15%! The nature of this marketer’s product is such that it is a need based product service which only arises every 7 years. […]
Imagine the adrenaline pump that astronaut Neil Armstrong and his crew must have felt, preparing to hurdle through space with the intention of landing on the moon. And, imagine having to entrust your very life to the veracity of the extensive research done to prepare for such a historic journey. Research is creating new knowledge. […]
John Wanamaker had it right, and wrong. He’s perhaps most famous for saying he knew that half his advertising dollars worked…he just didn’t know which half. He was right to ask the question because even advertising accountability today gets a lot of blank stares—and in today’s earnings environment we need much more. But Wanamaker was […]
We’ve often been asked this question, because when you move from a world where the last touch has received 100% of conversion credit, to multi-touch attribution (MTA), somebody’s got to lose, right? The answer is: MTA actually creates more winners than losers. Let’s look at the four major stakeholders: Advertiser/Agency, Networks, Search, and Affiliate. 1. […]