Latest

C3 Metrics Saves Client $750k & Drives Almost 2X Growth

I'm a pessimist. The first question I have, is "Prove…

In-Home Delivery: Welcome To The Brave New World Of Store-To-Home

Did you ever think we’d reach a tech-enabled retail revolution…

C3 Metrics Co-Founder Jeff Greenfield on Bloomberg Technology

Discussing the value of data on Bloomberg Technology...

Company News

C3 Metrics Highlights Attribution Standards at IA Converge in Los Angeles

Presentation to explore how the advances in attribution standards…

C3 Metrics Keynotes Financial Services Marketing Summit in New York

Attribution 2.0 near-and long-term effects for Financial Services…

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics today announced that the Media Rating Council (MRC)…

C3 Metrics Presents to The National Association of Broadcasters

C3 Metrics’ Jeff Greenfield to Present to The NAB’s Committee…

C3 Metrics Accelerates Growth With New Headquarters

Surpassing Revenue Goals, Attribution Company to Double its Workforce…

C3 Metrics Appoints Greg Collins as CEO

Collins joins tenured team as demand for advertising attribution…

Research

What's the Secret to TV Advertising...70% Is

At the Advertising Research Foundation, @JoshChasin and @BillHarvey…

What's the Difference Between MMM & MTA?

Why are simple explanations always the best? Turns out...…

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

Thought Leadership

Is Linda Yaccarino TV's Gandhi?

At last year's NBCU Summit attended by competing TV executives,…

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…