Marketing Attribution Blog from C3 Metrics

C3 Metrics, a global leader in cross-channel advertising measurement and accountability, today announced its naming to Deloitte’s 2018 Technology Fast 500™, an annual ranking of the fastest growing North American companies in the technology, media, telecommunications, life sciences and energy tech sectors.

C3 Metrics’ chief operations officer, Jeff Greenfield, credits C3’s emphasis on diversity, inclusion, transparency and commitment to the research community with the company’s growth. He said, “We are honored to be recognized as one of the fastest growing companies in North America. This achievement further demonstrates the importance of our mission to advance cross-channel advertising measurement and accountability.”

C3 Metrics is the world’s first complete attribution platform powered by the only attribution data cloud uniting user-level viewability, cross-device matching, fraud removal and audience segmentation across both digital and offline media in a secure data safe environment enabling brands to substantially improve return on their media investments. As the leading innovator in marketing attribution, the C3 Metrics leadership brings experience from some of the most recognizable brands, including Nielsen, eBay, PepsiCo and DoubleClick.

Deloitte’s Technology Fast 500 provides a ranking of the fastest growing technology, media, telecommunications, life sciences and energy tech companies — both public and private — in North America based on percentage fiscal year revenue growth from 2014-2017. Overall, 2018 Technology Fast 500™ companies achieved revenue growth ranging from 143 percent to 77,260 percent from 2014 to 2017, with median growth of 412 percent.

“Congratulations to the Deloitte 2018 Technology Fast 500 winners on this impressive achievement,” said Sandra Shirai, vice chairman, Deloitte LLP, and U.S. technology, media and telecommunications leader. “These companies are innovators who have converted their disruptive ideas into products, services and experiences that can captivate new customers and drive remarkable growth.”

About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising measurement & accountability. Built by marketers and backed by the former Chairman and CEO of Nielsen, the company’s award-winning Attribution Data Cloud unites TV + Digital + In-Store with machine learning to provide unified marketing measurement driving both increased performance and budgets. The combination of proprietary fraud controls with the Attribution Data Cloud generates a documented 15%-44% improvement in media ROI with marketers generating 30% larger budgets from finance. C3 Metrics can be reached at contact@c3metrics.com or by visiting https://c3metrics.com.

About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.