Marketing Attribution Blog from C3 Metrics

Attribution Blog

The company’s award-winning Attribution Data Cloud unites TV + digital with machine learning to provide real-time insights driving both increased performance and marketing budgets.

SEE SCORECARD

Attribution & Viewability with GrocerKey’s David Kaplan

/in Blog, Podcast /by jgreenfield

David Kaplan is an expert in digital customer acquisition and analytics who faced a major barrier — what can be done about viewability and attribution. He comes on the show to share how he came into attribution, what this has enabled him to do, and how he overcame the challenges of early adoption.

Walled Gardens & Attribution Truths With Crossmedia's Lee Beale

What can marketers learn from Crossmedia's data analytics guru Lee Beale? How to make the right bets with your marketing budget and build your business. From his early days with CPG brands to building Redbox into a world-class offering, Lee learned the only signal that matters in the marketing noise is the truth.

C3 Metrics Co-Founder to Keynote Financial Services Summit

Greenfield to explore the near- and long-term effects of Attribution…

Attribution For LeadGen & EDU With Nathan Gorenflo

Nathan Gorenflo is an expert in EDU lead generation. He comes on the show and shares his experience with operationalizing attribution at Franklin University. A case study in technology adoption and a lesson on why you should not attempt to swallow the entire attribution camel all at once.

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics today announced that the Media Rating Council (MRC)…

Math: The Source and New Frontier of Attribution with Michael Kaushansky

Michael Kaushansky is one of today’s brightest measurement leaders. He comes on the show and shares the story of how he came to be in the digital marketing space and how he along with other mathematicians came to birth what is essentially known as attribution today, tune in to this episode to also hear what he foresees as its inevitable future!

Attribution Discovery & Secrets To Scaling Your Digital Marketing with Vanessa Branco

Vanessa Branco knows: When you buy digital media at scale, you need to have attribution. She used Attribution to discover the 'halo' of digital advertising which filled the funnel for one public company and increased their ROI over 300%! Tune in for an insightful episode as Vanessa offers important advice on creative performance, what to budget for testing, and how long you should test for (it’s longer than you’d think!).

The Organizational Challenge of Attribution Adoption with Kevin Seaman

Straight shooter Kevin Seaman shares his story of how he took a TV-centric organization and moved it into the digital space using cross-channel multi-touch attribution. Tune in to find out what it takes to get attribution adopted, the challenges you may face and what you could expect to learn along the way.

Attribution Training with Leslie Laredo

Digital marketing trainer Leslie Laredo knows: The biggest challenge to multi-touch attribution is the refusal to challenge assumptions. Knowing how to challenge ROI numbers only comes from training. And after training over a hundred thousand marketing professionals over the last two decades, Leslie knows you have to consistently train to stay ahead and win in today’s marketing world.

Accurate Attribution with Data Scientist Izzet Agoren

Izzet Agoren knows: Accurate attribution models cannot be built by data scientists alone...you need a team who understands how media operates in the real world. An electrical engineer who launched his own ISP in 2002 in Cypress, Izzet's search for the signal in the noise led him to AdTech. As the VP of Data Science for Rauxa, hear how he's overcome the barriers to better measurement.

Attribution's $400 Million Dollar Marketer with Tony Pitts

When Anthony Pitts — the $400 million dollar marketer — joined DraftKings in 2012, no one expected such a massive growth curve: from 651 paying customers to over 2 million in four years! Follow his story to hear what it takes to build a customized attribution framework and why committing to a process is more important than the outcome.

Attribution's Missing Math with Jim Spaeth

When Jim Spaeth co-founded Sequent Partners, he had no idea how much the business of measurement would change. After serving as President of the ARF and decade developing new research tools he could not dream of doing anything else. Hear how (and why) he’s embracing industry change.

Attribution Is A Team Sport with Ted Moon

When Ted Moon founded Pathfinder Interactive, he brought with him brand building at a scale only a few have experienced. Starting with a $100,000 ad budget, Ted built Sprint/Nextel into one of the largest marketing programs in the world. Hear about private concerts with Dave Matthews to fireside chats with Bill Gates and why attribution is a necessity in today’s media environment.