Latest

Multi-Touch Attribution (MTA) Saves This Marketer Millions In Wasted Spend

Multi-Touch Attribution (MTA) focuses on media optimization,…

Multi-Touch Attribution (MTA) Can Start a CMO / CFO Love Affair

Sometimes a relationship between CMO and CFO generates tension. When…

Multi-Touch Attribution (MTA) & Baseball: Why Your Leadoff Hitter Is The Most Important

Multi-Touch Attribution (MTA) and Baseball are both a game of…

Company News

C3 Metrics Highlights Attribution Standards at IA Converge in Los Angeles

Presentation to explore how the advances in attribution standards…

C3 Metrics Keynotes Financial Services Marketing Summit in New York

Attribution 2.0 near-and long-term effects for Financial Services…

C3 Metrics Receives MRC Accreditation for Display Ad Viewability Measurement

C3 Metrics today announced that the Media Rating Council (MRC)…

C3 Metrics Presents to The National Association of Broadcasters

C3 Metrics’ Jeff Greenfield to Present to The NAB’s Committee…

C3 Metrics Accelerates Growth With New Headquarters

Surpassing Revenue Goals, Attribution Company to Double its Workforce…

C3 Metrics Appoints Greg Collins as CEO

Collins joins tenured team as demand for advertising attribution…

Research

What's the Secret to TV Advertising...70% Is

At the Advertising Research Foundation, @JoshChasin and @BillHarvey…

What's the Difference Between MMM & MTA?

Why are simple explanations always the best? Turns out...…

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

Thought Leadership

Taking The 'Me' Out Of Media

When you're a marketer in today's multi-channel media world,…

Why CCPA Is In Desperate Need Of Some Marie Kondoing

California’s attorney general, Xavier Becerra, filed a petition…

Are The Hurdles For Outcomes-Based Measurement Surmountable?

Today, marketers are being held accountable for their organizational…