Latest

What’s More Important To CMO’s – Marketing Metrics or Strategy?

Several years back, I escaped to Sea Island, GA for a vacation. Upon…

Multi-Touch Attribution (MTA) Saves This Marketer Millions In Wasted Spend

Multi-Touch Attribution (MTA) focuses on media optimization,…

Multi-Touch Attribution (MTA) Can Start a CMO / CFO Love Affair

Sometimes a relationship between CMO and CFO generates tension. When…

Company News

C3 Metrics Highlights Attribution Standards at IA Converge in Los Angeles

Presentation to explore how the advances in attribution standards…

C3 Metrics Appoints Greg Collins as CEO

Collins joins tenured team as demand for advertising attribution…

C3 Metrics Selected As Finalist For Best Attribution Platform

C3 Metrics, a global leader in cross-platform advertising attribution…

C3 Metrics CCPA & Google Chrome Privacy Briefing

Google's recent data privacy changes and the potential impact…

C3 Metrics Named to Deloitte’s Technology Fast 500™

C3 Metrics, a global leader in cross-platform advertising measurement…

Unified Marketing Measurement Case Study At The Advertising Research Foundation

C3 Metrics, a leading enterprise cross-platform measurement platform,…

Research

What’s the Secret to TV Advertising…70% Is

At the Advertising Research Foundation, @JoshChasin and @BillHarvey…

What’s the Difference Between MMM & MTA?

Why are simple explanations always the best? Turns out...…

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

Thought Leadership

The Impact of Losing Third-Party Cookies On the Advertising Ecosystem

Google’s announcement about the removal of third-party cookies…

Is Linda Yaccarino TV’s Gandhi?

At last year's NBCU Summit attended by competing TV executives,…

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…