Business Impact

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What Are The Five Causes of 75% of Advertising Fraud?

According to Mark Pritchard, Chief Brand Officer at Procter &…

How Do You Increase ROI?

The #1 Question we get all of the time is ... "How do we…

Google ADH Certification for C3 Metrics

C3 Metrics initially became the only measurement company to achieve…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

Ad Fraud | DOJ Fails To Win Felony Convictions (Docket# 16-CR-441)

The first ever trial for advertising fraud failed in the Federal…

"5.4" Invoking Marketing Dept Audits by PwC, EY, Deloitte?

According to Salesforce's 2020 Report, 5.4 = the average number…

Six, Lies, and TV Grapes

Abraham Lincoln would love Fox + AMC's six second TV spot format. …

Ad Fraud "SportBot" On NFL + ESPN Sites Rips $250MM

"SportBot" served 340 million fraudulent programmatic video ads…