Business Impact

How Important Is Time To Financial Impact For Marketers?

Back in the day ...I remember testing 104 different banners on…

Why Is Multi-Touch Attribution (MTA) Better Than Last Touch?

Imagine the adrenaline pump that astronaut Neil Armstrong and…

Marketing Attribution – Have We Discovered John Wanamaker's Missing Half?

John Wanamaker had it right, and wrong. He’s perhaps most…

Who (Really) Wins and Loses With Multi-Touch Attribution (MTA)?

We’ve often been asked this question, because when you move…

3 Keys To Operationalize Attribution (or Anything)

Attribution works (it's the math), but building consensus and…

What Are The Five Causes of 75% of Advertising Fraud?

According to Mark Pritchard, Chief Brand Officer at Procter &…

How Do You Increase ROI?

The #1 Question we get all of the time is ... "How do we…

Google ADH Certification for C3 Metrics

C3 Metrics initially became the only measurement company to achieve…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…