Business Impact

Google ADH Certification for C3 Metrics

C3 Metrics initially became the only measurement company to achieve…

What's a Winning Attribution Process Playbook?

Like anything in business, it's one thing to say it...it's another…

Ad Fraud | DOJ Fails To Win Felony Convictions (Docket# 16-CR-441)

The first ever trial for advertising fraud failed in the Federal…

"5.4" Invoking Marketing Dept Audits by PwC, EY, Deloitte?

According to Salesforce's 2020 Report, 5.4 = the average number…

Six, Lies, and TV Grapes

Abraham Lincoln would love Fox + AMC's six second TV spot format. …

Ad Fraud "SportBot" On NFL + ESPN Sites Rips $250MM

"SportBot" served 340 million fraudulent programmatic video ads…

Why Viewability Built-In vs Bolt-On Solves 49% of Attribution

When solving for user-level attribution, 97% of the data collected…

How to Explain Attribution to Your...

Explaining attribution to your CEO, even your Mom...it's complex.…

Uber Suing Dentsu + Future of Fraud

Uber filed suit against its agency Fetch (a division of Dentsu)…