Business Impact

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Facebook Finally Fixes Dirty Little Secret | Accidental Clicks

This has been going on for years: accidental clicks from Facebook.…

Alive + Kicking - TV Upfronts Pull in $19.7 Billion

The upfronts just placed $19.7 billion worth of prime-time commercial…

The Robert Downey Effect | Attribution

What can marketers learn from Robert Downey Jr? Failure…