Business Impact

Where Are You in the 4 Stages to Attribution Zen?

President Bill Clinton said, "In today's knowledge-based economy,…

Why CTR & VTR Are Dead Metrics in Programmatic Display

Marc Pritchard now knows it. Any serious marketer (P &G)…

Can You Get 3x ROI on Your Attribution Investment?

Berkshire Hathaway delivered a 20% annualized return from 1968-2011.…

Why Marketing Budgets Surge 30% With Attribution?

It's budget time: when CMO's & CFO's dance the dance of "chicken…

What's the Programmatic Fraud Fooling Even You?

It hides beneath the surface. It can be twisted to resemble a…

Is the Mother of All Direct Response Back | Mail?

Technology has changed Direct Mail. It used to be slow (months…

Attribution #1 Item For 73% of Marketers Now | Nerds > Words

It's the biggest growth item according to eMarketer's survey…

Facebook Finally Fixes Dirty Little Secret | Accidental Clicks

This has been going on for years: accidental clicks from Facebook.…