Research

What's the Secret to TV Advertising...70% Is

At the Advertising Research Foundation, @JoshChasin and @BillHarvey…

What's the Difference Between MMM & MTA?

Why are simple explanations always the best? Turns out...…

Is LinkedIn B2B Advertising 8.8x More Powerful?

Is LinkedIn B2B advertising 8.8x more powerful than what LinkedIn,…

What % Does Creative Impact TV & Digital?

Creative in TV = 70% of impact. Creative in Digital = 35% of…

Why TV's Thor Ain't Easy To Lift

MediaPost's Wayne Friedman isolates hairy problems associated…

YouTube + Time Video Marriage = Clever

Time Inc just announced YouTube will be the tech backbone for…

TV's Thor Thorn + 70% Worthiness Stat

AT&T, Comcast, Charter, Cox and other TV execs are secretly…

Who Stole $1.47b in Click Fraud? - Meet the Fraudsters

Think click fraud ain't real? Think again. The top four bots…

Is HH Addressable TV 6% Cheaper Than Programmatic Display?

Addressable TV 6% cheaper than Programmatic display? Yes. For…