Thought Leadership

Multi-Touch Attribution (MTA) & Baseball: Why Your Leadoff Hitter Is The Most Important

Multi-Touch Attribution (MTA) and Baseball are both a game of…

Taking The 'Me' Out Of Media

When you're a marketer in today's multi-channel media world,…

Why CCPA Is In Desperate Need Of Some Marie Kondoing

California’s attorney general, Xavier Becerra, filed a petition…

Are The Hurdles For Outcomes-Based Measurement Surmountable?

Today, marketers are being held accountable for their organizational…

How Do You Inspire Technology Adoption In Your Org?

How do you inspire people to work with technology? Far too…

Is Marketing Attribution's (MTA) Father Bill Gates?

When MSN was in the media business, Bill Gates hosted its annual…

The Impact of Losing Third-Party Cookies On the Advertising Ecosystem

Google’s announcement about the removal of third-party cookies…

In-Home Delivery: Welcome To The Brave New World Of Store-To-Home

Did you ever think we’d reach a tech-enabled retail revolution…

C3 Metrics Co-Founder Jeff Greenfield on Bloomberg Technology

Discussing the value of data on Bloomberg Technology...