Thought Leadership

What’s More Important To CMO’s – Marketing Metrics or Strategy?

Several years back, I escaped to Sea Island, GA for a vacation. Upon…

The Impact of Losing Third-Party Cookies On the Advertising Ecosystem

Google’s announcement about the removal of third-party cookies…

Is Linda Yaccarino TV’s Gandhi?

At last year's NBCU Summit attended by competing TV executives,…

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…

Six CMO’s Stacked

Six CMO's that are likely on the radar... Deborah Wahl Marketing…

P&G CMO: Was It Bain All the Time?

Is the timeline too coincidental? Six weeks after Bain Consulting…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

Is Jim Harbaugh the Highest Paid + Best Value College Coach?

College football is a business to universities. When Michigan's…