Thought Leadership

C3 Metrics Co-Founder Jeff Greenfield on Bloomberg Technology

Discussing the value of data on Bloomberg Technology...
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Is Linda Yaccarino TV’s Gandhi?

At last year's NBCU Summit attended by competing TV executives,…
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Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…
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When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…
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Six CMO’s Stacked

Six CMO's that are likely on the radar... Deborah Wahl Marketing…
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P&G CMO:  Was It Bain All the Time?

Is the timeline too coincidental? Six weeks after Bain Consulting…
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Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…
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Is Jim Harbaugh the Highest Paid + Best Value College Coach?

College football is a business to universities. When Michigan's…
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When I Worked in the White House + iPhone X Saving America

Years ago I was a White House Intern. Much has changed, but…
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