Thought Leadership

Is Linda Yaccarino TV's Gandhi?

At last year's NBCU Summit attended by competing TV executives,…

Should HH Addressable TV Kiss + Thank Zuck?

Facebook pioneered 'Custom Audiences'...perhaps its finest asset.…

When a State Representative Works for Your Company

C3 Metrics' Jim Nasser ran for State Representative at 22. While…

Six CMO's Stacked

Six CMO's that are likely on the radar... Deborah Wahl Marketing…

P&G CMO: Was It Bain All the Time?

Is the timeline too coincidental? Six weeks after Bain Consulting…

Is Uber, LA Dodgers, or Cleveland Indians More Bayesian?

It's a trick question until you add machine learning. As of today…

Is Jim Harbaugh the Highest Paid + Best Value College Coach?

College football is a business to universities. When Michigan's…

When I Worked in the White House + iPhone X Saving America

Years ago I was a White House Intern. Much has changed, but…

Henry Blodget vs WSJ...Is He Smarter Than 93.2% Of...

Ross Benes at Digiday reported that even though the IAB rolled…