BUILDING ATTRIBUTION TRUST WITH C3 METRICS’ CEO GREG COLLINS


Greg Collins
CEO
C3 Metrics


About this episode:
C3 Metrics’ CEO Greg Collins knows: How to listen, build trust and set expectations. As the newly appointed CEO at C3 Metrics, Collins leads a team recently granted MRC Accreditation for Viewability and is now on track to be the first company granted attribution accreditation. Hear how he sees the market growing and why he made the move to attribution.


“Attribution is not a game of perfect, it’s a game of better.”

Greg Collins

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