C3 Metrics Adds New Role as Attribution Standards Emerge

C3 Metrics, the global leader in cross-channel advertising attribution measurement and accountability, today announced that COO and Co-Founder, Jeff Greenfield, has been promoted to the first ever created role of Chief Attribution Officer.

A first for measurement – as Chief Attribution Officer, Greenfield will lead the industry in calling for industry-wide attribution standards and the shift towards outcome measurement.

“Attribution has created the need for a new lens of outcomes, and paramount is the ability to integrate the three required skills that comprise outcome measurement – technology, marketing, and activity-based-costing found in finance,” says Mark Hughes, Co-Founder and Chairman of C3 Metrics. “Jeff’s skills are perfectly tuned for the Chief Attribution Officer role – and with forthcoming attribution standards, his work will be huge asset for brands looking to leverage outcome measurement.”

The chief architect of the C3 Metrics platform, Greenfield’s history of technology and marketing initiatives have served blue-chip clients including GlaxoSmithKline, Kimberly-Clark, Sony BMG, Black & Decker, Forest Labs, Plum Creek, and more.

“I’m thrilled to be able to dedicate 100% of my time towards moving the industry forward,” says Greenfield. “C3 Metrics was one of the original attribution platforms when we launched 11 years ago, and as we move towards attribution standards, I’m pleased to see C3 Metrics continue to lead.”

About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics(dot)com or by visiting https://c3metrics.com.