Presentation to explore how the advances in attribution standards will alter the future of advertising
C3 Metrics, the global leader in cross-platform advertising measurement and accountability, announced that Chief Attribution Officer and Co-Founder Jeff Greenfield will discuss the advances in attribution standards and the impact that will have on the future of analytics and advertising.
During his presentation “How Attribution Standards Will Change Advertising & Analytics,” Greenfield will provide insight on how forthcoming Media Rating Council’s (MRC) attribution standards will transform the way in which advertising is measured, bought and sold.
Greenfield will also examine the near and long-term effects of attribution standards, as well as the implications they could generate for advertising creative, media programming and any other aspect within the advertising process.
“As measurement advances, and our ability to gain insight into the relationship between advertising spend and outcome increases, there is no better time for the development of standards,” said Greenfield. “I look forward to exploring how attribution standards will improve our understanding of audiences and impact the future of advertising and analytics.”
As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.
Our members are the world’s leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. The Insights Association supports its members to achieve these goals.
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.