C3 Metrics Co-Founder Jeff Greenfield at INFORMS Business Analytics 2014 Conference in Boston, MA

Jeff Greenfield, Co Founder of C3 MetricsOn Monday, March 31st 2014, experts in the field of Business Analytics and Operations Research attended the 2014 INFORMS Business Analytics Conference in Boston MA, where co-founder and COO of C3 Metrics Jeff Greenfield (@c3metrics) gave a speech on the importance of full-funnel attribution, titled “TV Attribution:  Using Full Funnel Big Data To Boost DRTV ROI”.

The INFORMS Conference on Business Analytics and Operations Research provides real-world examples and methodologies for how to “apply science to the art of business”.

It features presentations on real-world applications of analytic solutions, presented by global industry and university leaders. The conference saw more than 900 attendees for its 2014 conference – the largest analytics-focused event of its kind.

Jeff spoke on day 2 of the conference with other keynote speakers such as Prof. Dr. Tom Davenport of Babson College (@tdav), Kathleen M. Egan (@Revionics, Vice President of Science and Strategy Services, Revionics Inc.), Dr. Kerem Tomak (@Macys, Vice President Marketing Analytics and CRM at Macy’s.com), Steven Tramposch (Vice President Consumer and Market Intelligence at Heineken USA) and Mark Garratt (Partner & Co-Founder at In4mation Insights), among others.


“Under the theme “The Analytics Revolution,” the 2014 INFORMS Conference on Business Analytics and O.R. will highlight the most significant innovations and advances in the use of analytics, operations research and big data,” said Freeman Marvin, INFORMS conference chairman. “Attendees will have the opportunity to experience firsthand how the application of analytics is changing the way business is conducted across many industries and transforming everyday life for millions of people around the world.”

Prof. Dr. Tom Davenport

Prof. Dr. Tom Davenport

Kathleen M. Egan, @Revionics, Vice President of Science and Strategy Services, Revionics Inc.

Kathleen M. Egan, @Revionics, Vice President of Science and Strategy Services, Revionics Inc.


The U.S. Centers for Disease Control and Prevention (@CDCgov, see picture below), which uses analytics and operations research to combat the remaining pockets of polio around the world, won the 2014 Franz Edelman Award for Achievement in Operations Research and the Management Sciences. The C3 Metrics team would like to congratulate the U.S. CDC on their success, and thank them for their hard work.

Informs Conference

Every year, the INFORMS organizers fill the exhibition floor with relevant companies showing their analytics products. See Pictures Below.



Article by Alex Caradonna. Original post by Dirk Van Den Poel (@dirkvandenpoel) of  Master of Marketing Analysis/Customer Intelligence Weblog, ME/MMA’s official blog.