Attribution 2.0 near-and long-term effects for Financial Services marketers
C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Day 2 of the Digital Marketing for Financial Services Summit on November 13, 2019 in New York City.
During a session titled “Employ Advertising Attribution to Improve Financial Services Marketing Efficiency and Increase ROI,” Greenfield will discuss advances with forthcoming attribution standards and how they will transform the way in which advertising is measured, bought and sold.
“With the forthcoming Media Rating Council (MRC) attribution standards, it is imperative that both marketers and Wall Street understand how the science of attribution is transforming the advertising ecosystem,” said Jeff Greenfield.
The two-day summit will be held at the Marriott at the Brooklyn Bridge. Learn more about the conference here: https://www.financialdigitalmarketingus.com
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.