Greenfield to explore the near- and long-term effects of Attribution 2.0 for Financial Services marketers
C3 Metrics Co-Founder and Chief Attribution Officer, Jeff Greenfield, will keynote Day 2 of the Digital Marketing for Financial Services Summit on November 13, 2019 in New York City.
During a session titled “Employ Advertising Attribution to Improve Financial Services Marketing Efficiency and Increase ROI,” Greenfield will discuss advances with forthcoming attribution standards and how they will transform the way in which advertising is measured, bought and sold.
“With the forthcoming Media Rating Council (MRC) attribution standards, it is imperative that both marketers and Wall Street understand how the science of attribution is transforming the advertising ecosystem,” said Jeff Greenfield.
The two-day summit will be held at the Marriott at the Brooklyn Bridge. Learn more about the conference here: https://www.financialdigitalmarketingus.com
About C3 Metrics
C3 Metrics is a global leader in cross-channel advertising attribution measurement & accountability. Built by marketers and supported by their real-world insights, C3 Metrics’ award-winning Attribution Data Cloud provides independent measurement across all TV + digital advertising channels to deliver the greatest impact for the next advertising dollar spent. On average, companies using C3 Metrics report +44% increases in return on advertising dollar investment (ROI). C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.