C3 Metrics = Certified Google ADH Launch Partner For YouTube + Google Display
On May 25, 2018 the DoubleClick ID will no longer be available for data transfers on YouTube impressions and those recorded by the DCM ad server and the DoubleClick Bid Manager (DBM) DSP. Google will also remove encrypted cookie IDs, IP addresses and user list names from data transfer for all bids in Google Ad Exchange.
Previously, advertisers could use data transfer to pull log files of impressions served on DCM and measure them against impressions served from other ad servers across the web. Only certified and integrated Google Ads Data Hub (ADH) vendors will be able to continue the same level of tracking seen prior to May 25, 2018.
C3 Metrics is the only Unified Marketing Attribution Platform able to measure YouTube + Google Display through ADH.
Learn more about ADH here.