C3 Metrics Presents to The National Association of Broadcasters

C3 Metrics’ Jeff Greenfield to Present to The NAB’s Committee on Local Radio Audience Measurement

Jeff Greenfield, chief attribution officer at C3 Metrics, a global leader in cross-platform advertising attribution measurement and accountability, is presenting to the Committee on Local Radio Audience Measurement (COLRAM) prior to the National Association of Broadcasters (NBA) Radio Show in Dallas, Texas.

Established by the National Association of Broadcasters, COLRAM consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio. COLRAM hosts committee meetings semi-anually to proactively monitor developments among radio research providers and to receive formal updates,.

During his presentation, Greenfield will explore the emergence of cross-platform measurement for Radio and the evolution of Attribution Standards with the committee.

“COLRAM continually searches for new and improved ways to measure local radio audience listening as new technologies emerge,” said Jeff Greenfield. “I am honored to have a dialogue with the committee to discuss the possibilities available to ensure accurate, reliable audience research data for broadcasters.”

Members of COLRAM include the following industry leaders:

Lakes Media, LLC
Tom Birch
Owner/President

Univision Communications Inc.
Kathleen Bohan
Senior VP Radio Research

Entercom
Dr. Gary Heller
VP, Research and Audience Measurement

Cox Media Group
Tim Clarke
VP, Audience and Content

Cumulus Media
Ed Cohen
VP, Ratings and Research

NRG Media
Chuck DuCoty (Chair)
Advisor

iHeartMedia
Federico Garza
SVP, Local Research and Insights

Media Ratings Council, Inc.
David Gunzerath
SVP, Associate Director

Beasley Broadcast Group
Buzz Knight
EVP, Strategy & Innovation

Radio Advertising Bureau
Annette Malave
SVP, Insights

Urban One
Amy Vokes
SVP, Research & Insights

WBEB-FM
Jerry Lee
Owner

Townsquare Media
Kurt Johnson
SVP/Programming

Hubbard Radio
Joel Oxley
SVP & Market Manager – Washington, DC

Emmis Radio
Chase Rupe
VP, Programming and Operations

About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.