C3 Metrics’ Jeff Greenfield to Present to The NAB’s Committee on Local Radio Audience Measurement
Jeff Greenfield, chief attribution officer at C3 Metrics, a global leader in cross-platform advertising attribution measurement and accountability, is presenting to the Committee on Local Radio Audience Measurement (COLRAM) prior to the National Association of Broadcasters (NBA) Radio Show in Dallas, Texas.
Established by the National Association of Broadcasters, COLRAM consists of volunteer broadcasters from NAB member organizations and other industry leaders serving the research interests of radio. COLRAM hosts committee meetings semi-anually to proactively monitor developments among radio research providers and to receive formal updates,.
During his presentation, Greenfield will explore the emergence of cross-platform measurement for Radio and the evolution of Attribution Standards with the committee.
“COLRAM continually searches for new and improved ways to measure local radio audience listening as new technologies emerge,” said Jeff Greenfield. “I am honored to have a dialogue with the committee to discuss the possibilities available to ensure accurate, reliable audience research data for broadcasters.”
Members of COLRAM include the following industry leaders:
Lakes Media, LLC
Univision Communications Inc.
Senior VP Radio Research
Dr. Gary Heller
VP, Research and Audience Measurement
Cox Media Group
VP, Audience and Content
VP, Ratings and Research
Chuck DuCoty (Chair)
SVP, Local Research and Insights
Media Ratings Council, Inc.
SVP, Associate Director
Beasley Broadcast Group
EVP, Strategy & Innovation
Radio Advertising Bureau
SVP, Research & Insights
SVP & Market Manager – Washington, DC
VP, Programming and Operations
About C3 Metrics
C3 Metrics makes marketing work better. Our Attribution Data Cloud and enterprise MTA, MMM & UMM solutions transform outdated reporting into real-time cross-platform insights. On average, companies using C3 Metrics report 15%+ increase in advertising ROI and a 6X return on their attribution investment. C3 Metrics can be reached at contact(at)c3metrics.com or by visiting https://c3metrics.com.